About the author

Sarah Faulkner

Sarah Buckley Faulkner, principal at Faulkner Strategic Consulting, has 19+ years of diverse experience in consumer insights, market research, innovation and brand strategy. She has worked across multiple billion-dollar brands as well as startups, leading consumer research and idea creation around the globe. Faulkner specializes in innovation strategy and research, including market/trends assessment and product/service development.

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