Social Intelligence: The most important and underutilized piece of the insights puzzle!
Consumers use social media and web at almost every step of their purchase experience. This trend – and the stay-at-home behaviors amplified by it – has heavily increased over the last few months due to COVID-19. It’s a huge opportunity for marketers and insights professionals to take advantage of, with consumer data on social media and various platforms online just waiting to be unearthed by brands.. Enter Social Intelligence. This technology lets you acquire key consumer insights and valuable data that’ll give your brand an edge against the competition. Though one of the most valuable digital conveniences out there for consumer insights and research professionals, there’s still a lack of awareness of the technology and its direct benefits to marketing and consumer insights teams!
When Competitive Intelligence Meets Social Intelligence
Speaker: Rachel Chong, Digimind
Date: November 24th, 2020
Time: 3:00PM (Singapore local time)
The availability of intelligence tools has allowed data to be democratized to companies of all sizes. It’s now easier than before for brands to understand their customer needs via social media networks that provide useful information on customer behaviour and market trends. In this session, learn why social intelligence is essential for modern brands to build effective competitive intelligence strategies. Learn how you can leverage it to have a real-time overview of challenges, advantages, and market gaps so you can make the right strategic choices..
Social Media Intelligence versus Traditional Research Methods
Amidst the global disruption due to the pandemic, consumer behaviour has changed drastically causing major shifts in business priorities across small, medium and large enterprises. Traditional research methods are not able to keep up the change in pace. In this webinar, Anton Bezkorovainyi, the Head of Research at YouScan will guide you through a new approach in data gathering that will bring you instant consumer insights. Some of the discussion points include:
• Social media intelligence versus traditional approaches of data gathering
• Utilising tools to get representative data from social media
• Translating social media data into actionable consumer insights