The availability of intelligence tools has allowed data to be democratized to companies of all sizes. It’s now easier than before for brands to understand their customer needs via social media networks that provide useful information on customer behaviour and market trends. In this session, learn why social intelligence is essential for modern brands to build effective competitive intelligence strategies. Learn how you can leverage it to have a real-time overview of challenges, advantages, and market gaps so you can make the right strategic choices.
[Webinar] When Competitive Intelligence Meets Social Intelligence
Rachel Chong, Digimind
November 24th, 2020
15:00, Singapore time
Rachel is dedicated to aligning companies with consumers and communities using data-driven insights. Her ability to understand business objectives and match them to key metrics allows her to empower enterprises with the potential to act upon market trends, drive customer-centricity, and increase revenue. Rachel is currently a Sales Director at Digimind APAC, where she collaborates with marketers, agencies, and analysts across Asia Pacific, including brands such as Digi, Abbott Nutrition, Edelman, Dentsu, and FOX Entertainment, about social intelligence.