As part of our pre-conference interviews, we recently spoke with one of the speakers of MRMW EU 2020 Virtual, Jessica Percival, Research Analyst at Twitter. She told us about the highlights... Read more
The MRMW EU 2020 Virtual event is happening next week on December 1-2 and as part of our pre-conference interviews, we recently spoke with Marcel Paquay, Head of Strategy, Insights & Rev... Read more
The MRMW NA 2020 Virtual event is happening this week on the 30th September and 1st October and amongst our key speakers from leading global and regional brands such as Facebook, Google, Rec... Read more
The MRMW NA 2020 Virtual conference is just 2 weeks away and as a part of our pre-conference interviews, we recently spoke with Charanya Kannan, Global Customer Insights and Market Research... Read more
Why being surrounded with so many technological advancements we still end up using traditional methods of market research? What gets in the way of innovation and how to overcome this? “It... Read more
There has been a lot of buzz about the new approaches start-ups bring to consumer insights and how more tech savvy, agile companies build their marketch stack. Kilian Hughes from Joyn and Ma... Read more
Social (media) data combined with passive data from users’ personal devices have become a valuable and frequently used source of information for market researchers. However, critical questio... Read more
Market research is constantly under pressure with businesses requiring faster, secure processes and valid results at the push of a button. As a consequence, market researchers are pushed to... Read more
Traditionally, research has relied almost solely on primary data collection methods. Forty years ago, most of this research was conducted face-to-face. By the mid-90s, most of it was done... Read more
“AI is created by humans to amplify human skills, not to replace them,” says Tanmay Bakshi, the youngest software developer and coder in the world. Augmented Intelligence, on the other hand,... Read more
