Why being surrounded with so many technological advancements we still end up using traditional methods of market research? What gets in the way of innovation and how to overcome this? “It... Read more
There has been a lot of buzz about the new approaches start-ups bring to consumer insights and how more tech savvy, agile companies build their marketch stack. Kilian Hughes from Joyn and Ma... Read more
Social (media) data combined with passive data from users’ personal devices have become a valuable and frequently used source of information for market researchers. However, critical questio... Read more
Market research is constantly under pressure with businesses requiring faster, secure processes and valid results at the push of a button. As a consequence, market researchers are pushed to... Read more
Traditionally, research has relied almost solely on primary data collection methods. Forty years ago, most of this research was conducted face-to-face. By the mid-90s, most of it was done... Read more
“AI is created by humans to amplify human skills, not to replace them,” says Tanmay Bakshi, the youngest software developer and coder in the world. Augmented Intelligence, on the other hand,... Read more
Social media and innovative communication technologies give brands increasing opportunities to listen to their customers about all aspects of their business, brands, products and services. ... Read more
