Pallavi Agarwal, User Researcher at Amazon shares her experience in building customer centric experiences through an agile research mechanism for Amazon Pay. Read more
“Mastering simplicity in an overly complex world” summing up how deep consumer insights helped shape Pure Leaf’s “No is beautiful campaign” was presented at MRMW NA 2021. Here is the case st... Read more
Every year, Facebook surveys thousands of Facebook and Instagram conversation topics from around the world to understand what is on the cusp of going mainstream in the coming year. This year... Read more
Day 3 of MRWM NA, insights made me think about the future in terms of MR’s place within organisations, a theme already prominent during the previous days of the conference, but also in term... Read more
A big topic spanning the entire MRMW NA conference has been the (infamous) new normal and the impact of Covid-19 on the work environment. Two panels focussed on this changing work environmen... Read more
An exciting first day of MRMW 2021 concluded with (wonderful) networking – those who attended will understand the pun. Looking back at the day, here are some of my key take-aways and observa... Read more
97% of market researchers say they will likely adopt new virtual techniques in the long-term that will enable them to conduct virtual research, according to a Remesh study. The dramatic shif... Read more
Making Invisible Worlds Visible. Before we talk about the future of market research and the power of the implicit brain we have to talk about the past. The past of medical science. 150y ago,... Read more
The world of Gen Z is quite fascinating, and many people would like to get a glimpse into this world to better understand their characteristics and distinctive qualities. In some cases, peop... Read more
As consumer needs are evolving at a record pace, CPG companies must be able to follow suit 2020 is year that will go down in history as the start to a new revolution, the Innovation Revoluti... Read more
