A big topic spanning the entire MRMW conference has been the (infamous) new normal and the impact of Covid-19 on the work environment. Two panels focussed on this changing work environment f... Read more
An exciting first day of MRMW 2021 concluded with (wonderful) networking – those who attended will understand the pun. Looking back at the day, here are some of my key take-aways and observa... Read more
Making Invisible Worlds Visible. Before we talk about the future of market research and the power of the implicit brain we have to talk about the past. The past of medical science. 150y ago,... Read more
The world of Gen Z is quite fascinating, and many people would like to get a glimpse into this world to better understand their characteristics and distinctive qualities. In some cases, peop... Read more
As consumer needs are evolving at a record pace, CPG companies must be able to follow suit 2020 is year that will go down in history as the start to a new revolution, the Innovation Revoluti... Read more
The changes caused by the pandemic over the past year have made it very challenging for marketers to know how to reach out to consumers. Gabriel Gontijo, Head of Clients Insights at Facebook... Read more
Feedback from our Qual360 Europe event last week showed that many participants were surprised by the positive energy and creative stimulus that has gripped the MR industry. Rather than licki... Read more
What makes successful companies with 100 years of history adjust their business model and become more consumer-centric? Today, more and more companies realize the need for consumer centricit... Read more
With the year turning into 2021, our hopes and desires are all renewed (at least for most of us). New perspectives are on the table, new faces, new cars, new jobs…. well, I click on all of t... Read more
In the run-up to MRMW 2021, we spoke with one of the key speakers, Mac Smith, Head of User Research, Core Search at Google about his challenging presentation that will examine present artefa... Read more
