The number of Internet users has grown exponentially in the past two decades. Simultaneously, more social media interactions meant more unstructured data available. Aside from the sheer numb... Read more
Looking back at the 2021 year of conferences Edward Appleton (Chief Marketing Officer, Happy Thinking People) and Jens Cornelissen, (Managing Director for Merlien’s Global Events) look back... Read more
A perspective on Chinese Gen Z by Sami Wong, Research Director at Concept M Asia Pacific Gen Z’s development and education greatly impacts the way they perceive the world and their own posit... Read more
Influence of Public conversation on Twitter Ads and Social Media Campaigns A common question businesses ask is how to convert a social media campaign like Twitter Ads into valuable leads and... Read more
This past year was yet another year filled with uncertainty, and many aspects of life and work was virtual, either on a computer or phone screen. Qualitative and insights professionals like... Read more
Further, The recently concluded MRMW North America event featured a panel discussion discussing the new normal, post Covid-19. Key discussion points were work from home, the prevailing uncer... Read more
If any brand could pick a guaranteed human relationship with each consumer, there’s a huge chance they’ll want to be ‘the best friend’. Best friends are serotonin bombs, waiting to detonate... Read more
The ongoing pandemic has catalysed market trends and changes in consumer behaviour. As people stayed indoors, AI , automated data collection and machine learning have advanced across every i... Read more
Pallavi Agarwal, User Researcher at Amazon shares her experience in building customer centric experiences through an agile research mechanism for Amazon Pay. Read more
“Mastering simplicity in an overly complex world” summing up how deep consumer insights helped shape Pure Leaf’s “No is beautiful campaign” was presented at MRMW NA 2021. Here is the case st... Read more
