Traditionally, research has relied almost solely on primary data collection methods. Forty years ago, most of this research was conducted face-to-face. By the mid-90s, most of it was done... Read more
“AI is created by humans to amplify human skills, not to replace them,” says Tanmay Bakshi, the youngest software developer and coder in the world. Augmented Intelligence, on the other hand,... Read more
Consumer research has changed dramatically over the past 20 years. Whilst there have been many positive advances enabled by the Internet and computers, other negative developments thr... Read more
MRMW North America 2019 is just a few weeks away and we’re super excited for it especially after a successful MRMW event in Singapore. With the theme of “Powering the Future of I... Read more
Recently, Padmanabhan Ramaswamy Cofounder & CEO of InsightzClub joined Asia Tech Podcast host Neville McKenzie in the ATP studio to share his journey of setting up InsightzClub and the c... Read more
Social media and innovative communication technologies give brands increasing opportunities to listen to their customers about all aspects of their business, brands, products and services. ... Read more
Matt Roberts, Global Research Director for Formula One joins Graham D Brown on Asia Tech Podcast to share his story, his love for research and sports. He tells us how F1 uses the Terabytes o... Read more
MRMW APAC 2019 will be happening on 20th – 21st February in Singapore. And amongst our key speakers from leading global and regional brands such as Formula One, Amazon, Spotify, Go-Jek, P... Read more
One of the biggest trends and developments the market research industry is undergoing is the rise of in-house do-it-yourself (DIY) research. There was a time when agencies were needed to co... Read more
Consumers express their desires, opinions and frustrations online. But somehow brands are still experimenting with the methods from a decade ago and ignoring the amazing possibilities broug... Read more
