The recently concluded MRMW North America event featured a panel discussion discussing the new normal, post Covid-19. Key discussion points were work from home, the prevailing uncertainty an... Read more
If any brand could pick a guaranteed human relationship with each consumer, there’s a huge chance they’ll want to be ‘the best friend’. Best friends are serotonin bombs, waiting to detonate... Read more
The ongoing pandemic has catalysed market trends and changes in consumer behaviour. As people stayed indoors, AI , automated data collection and machine learning have advanced across every i... Read more
Pallavi Agarwal, User Researcher at Amazon shares her experience in building customer centric experiences through an agile research mechanism for Amazon Pay. Read more
“Mastering simplicity in an overly complex world” summing up how deep consumer insights helped shape Pure Leaf’s “No is beautiful campaign” was presented at MRMW NA 2021. Here is the case st... Read more
Every year, Facebook surveys thousands of Facebook and Instagram conversation topics from around the world to understand what is on the cusp of going mainstream in the coming year. This year... Read more
Day 3 of MRWM NA, insights made me think about the future in terms of MR’s place within organisations, a theme already prominent during the previous days of the conference, but also in term... Read more
A big topic spanning the entire MRMW NA conference has been the (infamous) new normal and the impact of Covid-19 on the work environment. Two panels focussed on this changing work environmen... Read more
An exciting first day of MRMW 2021 concluded with (wonderful) networking – those who attended will understand the pun. Looking back at the day, here are some of my key take-aways and observa... Read more
97% of market researchers say they will likely adopt new virtual techniques in the long-term that will enable them to conduct virtual research, according to a Remesh study. The dramatic shif... Read more
