A perspective on Chinese Gen Z by Sami Wong, Research Director at Concept M Asia Pacific Gen Z’s development and education greatly impacts the way they perceive the world and their own posit... Read more
Influence of Public conversation on Twitter Ads and Social Media Campaigns A common question businesses ask is how to convert a social media campaign like Twitter Ads into valuable leads and... Read more
This past year was yet another year filled with uncertainty, and many aspects of life and work was virtual, either on a computer or phone screen. Qualitative and insights professionals like... Read more
The recently concluded MRMW North America event featured a panel discussion discussing the new normal, post Covid-19. Key discussion points were work from home, the prevailing uncertainty an... Read more
If any brand could pick a guaranteed human relationship with each consumer, there’s a huge chance they’ll want to be ‘the best friend’. Best friends are serotonin bombs, waiting to detonate... Read more
The ongoing pandemic has catalysed market trends and changes in consumer behaviour. As people stayed indoors, AI , automated data collection and machine learning have advanced across every i... Read more
Pallavi Agarwal, User Researcher at Amazon shares her experience in building customer centric experiences through an agile research mechanism for Amazon Pay. Read more
“Mastering simplicity in an overly complex world” summing up how deep consumer insights helped shape Pure Leaf’s “No is beautiful campaign” was presented at MRMW NA 2021. Here is the case st... Read more
Every year, Facebook surveys thousands of Facebook and Instagram conversation topics from around the world to understand what is on the cusp of going mainstream in the coming year. This year... Read more
Day 3 of MRWM NA, insights made me think about the future in terms of MR’s place within organisations, a theme already prominent during the previous days of the conference, but also in term... Read more
