Olivier ‘Oli’ Tjon is co-founder of Beyond Reason, Europe’s fastest growing neuro-marketing & decision science consultancy. With projects in +30 countries for some of the world’s greatest brands, Beyond Reason is globally recognised as expert in implicit consumer research. Besides analysing the hidden component of purchase decisions, Oli gets his kicks from trail running and obscure techno music.
Making Invisible Worlds Visible. Before we talk about the future of market research and the power of the implicit brain we have to talk about the past. The past of medical science. 150y ago,... Read more