Jasper Lim, Author at MRMW

Jasper Lim Articles 13

Jasper Lim is the CEO of Merlien Institute. He frequently reviews the state-of-art of the marketing research industry. Apart from his daily work, Jasper serves as an Editorial Board Member for the International Journal of Work Innovation. He is also an accomplished qualitative researcher with several peer-reviewed academic publications to his name.

Bringing the Outside In: Weleda Case

Posted By: Jasper Limon: March 10, 2021In: Featured, LatestNo Comments

What makes successful companies with 100 years of history adjust their business model and become more consumer-centric? Today, more and more companies realize the need for consumer centricit... Read more

Merlien COVID-19 Report 2020 – The Impact of the Corona Pandemic on Consumer Insight Strategies

Posted By: Jasper Limon: December 16, 2020In: Consumer Insight, insight reports, LatestNo Comments

Background The COVID-19 outbreak that began in December 2019 has affected millions of lives and has taken a toll on economies worldwide. Amidst the global disruption, consumer behaviour has... Read more

MRMW Europe 2017 Pre-conference interviews – Automation, Crowdsourcing, Mobile MR

Posted By: Jasper Limon: October 17, 2017In: Featured, LatestNo Comments

In the run-up to MRMW Europe 2017, our speakers share their views on the future of market research and talk about their favourite parts of the upcoming agenda. It is no secret that participa... Read more

Winners of 2017 MRMW Market Research Awards Announced

Posted By: Jasper Limon: April 26, 2017In: LatestNo Comments

Merlien Institute has announced the winners of 2017 MRMW Awards. The MRMW Awards are a celebration of innovation and excellence in the market research industry and aim to recognise the hard... Read more

Breaking Blue and Canon: hints and tips on how to use insight for public relations

Posted By: Jasper Limon: April 03, 2017In: LatestNo Comments

At MRMW North America this month, Paul Albano from Canon and Martin Wootton from Breaking Blue will tell the story of how a market research study has been transformed into a highly effective... Read more

What happens when a mobile phone reliant 23 year old goes back to 1997?

Posted By: Jasper Limon: March 30, 2017In: LatestNo Comments

This short ethnographic film follows a day in the life of Daisy, 23, as she tries to complete a series of tasks without the use of her mobile phone or tablet. Simple everyday activities li... Read more

Merlien Institute has announced the nominees of its 3rd annual MRMW Awards

Posted By: Jasper Limon: March 09, 2017In: LatestNo Comments

Merlien Institute today has announced the nominees of its 3rd annual MRMW Awards. The MRMW Awards are a celebration of innovation and excellence in the market research industry and aim to re... Read more

5 interesting facts about mobile phones

Posted By: Jasper Limon: January 10, 2017In: LatestNo Comments

Mobile phones are so powerful they could send a rocket into space, well sort of. This is just one of the five interesting facts included in our latest animation about mobile phones. The mobi... Read more

Merlien Institute to Host 3rd Annual MRMW Awards during MRMW North America 2017

Posted By: Jasper Limon: December 18, 2016In: LatestNo Comments

Merlien Institute today announced that submissions are open for the 3rd MRMW Awards. The MRMW Awards are a celebration of innovation and excellence in the Market Research Industry and recogn... Read more

Meeting the Needs of Clients at MRMW North America 2017

Posted By: Jasper Limon: October 28, 2016In: Latest

We often get approached by end-clients who are looking for specific research solutions and are asking for our recommendations on suitable suppliers. MRMW has always been a hotbed for connect... Read more