
Jasper Lim Articles 12
Jasper Lim is the CEO of Merlien Institute. He frequently reviews the state-of-art of the marketing research industry. Apart from his daily work, Jasper serves as an Editorial Board Member for the International Journal of Work Innovation. He is also an accomplished qualitative researcher with several peer-reviewed academic publications to his name.
Background The COVID-19 outbreak that began in December 2019 has affected millions of lives and has taken a toll on economies worldwide. Amidst the global disruption, consumer behaviour has... Read more
In the run-up to MRMW Europe 2017, our speakers share their views on the future of market research and talk about their favourite parts of the upcoming agenda. It is no secret that participa... Read more
Merlien Institute has announced the winners of 2017 MRMW Awards. The MRMW Awards are a celebration of innovation and excellence in the market research industry and aim to recognise the hard... Read more
At MRMW North America this month, Paul Albano from Canon and Martin Wootton from Breaking Blue will tell the story of how a market research study has been transformed into a highly effective... Read more
This short ethnographic film follows a day in the life of Daisy, 23, as she tries to complete a series of tasks without the use of her mobile phone or tablet. Simple everyday activities li... Read more
Merlien Institute today has announced the nominees of its 3rd annual MRMW Awards. The MRMW Awards are a celebration of innovation and excellence in the market research industry and aim to re... Read more
Mobile phones are so powerful they could send a rocket into space, well sort of. This is just one of the five interesting facts included in our latest animation about mobile phones. The mobi... Read more
Merlien Institute today announced that submissions are open for the 3rd MRMW Awards. The MRMW Awards are a celebration of innovation and excellence in the Market Research Industry and recogn... Read more
We often get approached by end-clients who are looking for specific research solutions and are asking for our recommendations on suitable suppliers. MRMW has always been a hotbed for connect... Read more
MRMW North America 2017 will take place on April 25-26 in Chicago. The Call for Papers is now open! Never standing still, MRMW will surprise with new content, interactive formats, an abundan... Read more