Irene is a forward-looking Research professional with international background and diversified experience across industries and disciplines. She holds a MSc in Business specialized in Marketing and Research. In her latest role in P&G’s Insights & Analytics team, she designed and led qualitative & quantitative projects to integrate consumer and market insights into innovation strategies, marketing initiatives, and go-to-market actions to drive profitable and sustainable growth.
She is passionate about and interested in exchanging on how to maximize research effectiveness and efficiency through innovative research methods and new technologies to generate actionable insights, inspire creative problem solving, and bring to life consumer-led innovations.
Recently, I interviewed Madhumita Chakraborty, Associate Director Consumer Insights at PepsiCo, to speak about her session at MRMW Europe 2018 in Stockholm and to get her client-side perspec... Read more