The MRMW Series is governed by the Merlien Institute Advisory Board. The board helps to set the strategy and content for individual events and also reviews the submissions for each conference. If you are interested in joining our advisory board please contact Jens Cornelissen.

Liubov Liubov Ruchinskaya
Insights Leader, Western Europe

Liubov is a member of the Merlien Institute advisory board since 2020. She is an innovation thought leader and is currently leading insight work and innovation for the biggest brand at CP world – Colgate brand in Western Europe applying unique solutions for developing strong IMC, breakthrough packaging, disruptive innovations, pushing the boundaries of R&D to ensure impossible is possible. She is constantly reinventing the category and challenging the status quo on a daily basis.

jasmeet Jasmeet Sethi
Regional Head of ConsumerLab

Jasmeet Sethi is a Regional Head – Insights for  Ericsson ConsumerLab, the consumer insights  division within Ericsson group. He is responsible for  driving and managing consumer insights function in  India and has been instrumental in building and managing regional intelligence on emerging market consumers which includes identification and translation of consumer needs, insights and behaviors to guide strategy, communication, innovation and marketing initiatives across Ericsson’s various business units.
He has also been responsible for driving the Consumer Experience Measurement program at Ericsson and introducing and integrating new methodologies like social media listening and on-device metering to understand true consumer experience in the wireless industry. Jasmeet has over 11 years of experience across wide variety of industries including telecom, technology, media and financial services where has worked on a very wide range of insight, strategy and brand development projects

Evan WilliamsEvan Williams
Group Head of Research and Insights

Evan Williams is the Group Head of Research at Go-Jek Technologies, the famous “mega-app” company that was Indonesia’s first tech unicorn. Today, Go-Jek serves over 10 million customers in Indonesia and beyond, covering verticals such as ride-hailing, food delivery, entertainment, package delivery, massage-on-demand, and many more.

Evan has worked across some of the largest consumer brands in the world and in Asia, including Uber, Oreo, Haagen Dazs, Cadbury, and now Go-Jek. He has been working in the field of Marketing Research and Analytics for the past 15 years across a broad set of geographies, including the past 11 years based in Singapore and Japan. His background covers several industries including Technology and FMCG and is focused on equipping companies with a customer-centric, evidence-based approach to business and product design: building customer empathy, understanding their behavior and attitudes, and predicting their future actions. Evan holds a Masters degree in Marketing Research from the University of Georgia in the USA and

Evan is originally from the US and lives in Singapore with his wife and two small children.

Massimo Cealti

Massimo Cealti
Founding Partner
Altitude C

Massimo is an Insights expert with 30 years practice in consumer research, market data analysis and forecasting and sensory.
Currently he is Founding Partner at Altitude C a research consultancy specialized in research innovation, A.I. and sensory techniques.
His specialization areas are include:
• fostering innovation in data collection with “in context” real life interviewing and agile techniques
• using Supervised Machine Learning applied to consumer segmentations, NLP and product forecast analytics
• spurring growth by bringing the consumer voice to clients’ decision making and measuring research R.O.I..
Particularly in food, beverages, personal and home care products.
He is member of the French Society for Sensory Science (Methods Committee), ESOMAR and part of the Advisory Board of Merlien.
Massimo has held leadership roles in Consumer and Market Insights for Symrise (Flavours and Fragrances) and Food and Beverage companies such as the Coca-Cola Company, Nestlé, McDonald’s.
10 years tenure in leading research agencies (IPSOS, Research International) Massimo holds an M.S. summa cum laude in Business Management with major in Statistics from Luigi Bocconi University in Milan.

Debbie Solomon
Former MD, Mindshare

Debbie Solomon is a Research Professional who has worked in Senior Media and Marketing Research positions at several global companies. Most recently she was Managing Director, Media Research at Mindshare, serving as an in-house resource on a wide variety of media research and planning issues. Her work encompassed all media disciplines and she worked on all the agency’s clients.

She was also part of the agency’s Global Insights team. Previously, Debbie worked in Media Research at J. Walter Thompson and Leo Burnett and Marketing Research at Quaker Oats and Milton Bradley. She has won a number of industry honors, including ARF Great Mind Award, Creative Media Awards, Top Kid Researcher by KidScreen magazine, MediaWeekMedia Research All-Star, Esquire “Woman We Love in Advertising” and WPP Atticus Award. Debbie has also been one of a select group of people invited to meet with the International Olympic Committee to advise them on the state of media in the future.

Mark Michelson
Market Researcher

Mark’s experience as a market researcher includes 30 years of developing and implementing strategic marketing research programs for many of the world’s leading brands in a variety of industries including technology, food service, healthcare, retail and CPG. Mark is President/CEO of Threads Qualitative Research (, a global qualitative consultancy with partner offices in 22 countries.Mark is also the Executive Director and co-founder of the Mobile Marketing Research Association (MMRA), a global trade organization that advocates the use of mobile devices to understand opinions and behaviors of consumers, shoppers and B2B audiences. In addition to founding MMRA, Mark also co-founded the Mystery Shopping Provider’s Association (MSPA) and has served on the board of the Qualitative Research Provider’s Association (QRCA)

pankaj-jha-212x210Pankaj Jha
Vice President – Consumer & Business Insights
Tata Teleservices, Delhi

I am a consumer & market insights professional with experience across agencies & clients, start-ups & large organizations, multinationals & Indian companies, where I worked in a variety of roles: generating strong sales, managing large teams, driving profitable growth when holding P&L responsibilities, & working with global clients.

In this role, I drive the integration of external consumer insights with business analytics to influence important marketing decisions & plans for consumer business.

Over the course of the last 20 years, I have worked with client organizations – Unilever, Bharti Airtel & HT Media, as well as Market Research agencies – IMRB & Millward Brown.

simone-bwSimone Caprodossi
Senior Manager CMK – Consumer Fundamentals and Insights Expert for India, Middle East and Africa
Procter & Gamble

Dan ForemanDan Foreman

Dan Foreman is an experienced entrepreneur and leader.

Dan brings over 20 years of business experience. He specializes in emerging technologies and developing markets, having helped organizations grow from incubation to multi-million dollar revenues (and exits).

Dan began his career at WPP before progressing to senior client, advertising and consulting roles. These days Dan operates in investment, advisory and entrepreneurial positions, currently chairing or advising the boards of several data, technology, marketing, social media and research. He also personally invests in many early-stage businesses.

Dan is the current Past President for ESOMAR (holding elected position of 100,000 professionals 2013-14, the first President under the age of 40), Founder of TEDxRoyalTunbridgeWells, winner of the prestigious AMA “4 under 40” award, holder of the Disruptive Innovator MR Change Agent of the Year and a frequent guest lecturer at a number of business schools. He holds a BSc in Psychology and Mathematics from University of Leicester, UK.

Dan is able to tap into a wide network of people to help with different projects and ideas.

Dan ForemanBaileigh Allen
Seasoned Market Research Executive

Baileigh Allen is a seasoned market research executive. With over 20 years of experience, Baileigh specializes in strategic consultancy, driving innovation and organizational change.  Clients describe Baileigh as a “Jill of all trades in the market research industry”; finding the right solution to translate data into meaningful information to improve the organizational decision-making process.  Baileigh has spent her career nearly evenly divided across both client and vendor-side engagements.  Baileigh holds an undergraduate degree from the University of North Carolina at Chapel Hill and a Master’s Degree with an emphasis on Research Methodologies and Statistics.   These days you can find Baileigh seeking to make a difference professionally and personally; either developing something new/different to share, chairing or attending industry conferences, volunteering in the classroom or striving to seek change in autism research.