- MRMW Asia-Pacific 2018 Round-Up: Part 1
- When is the winning concept the wrong choice?
- Abbott and Market Logic Software at MRMW APAC 2018
- Leverage Storytelling in the Digital Age
- Customer-Centric Innovation Through Digital Transformation
- MRMW North America 2018: Post Conference Highlights
- How to Prepare and Innovate For a Disruptive Future?
- Responding to Digital Disruption at MRMW APAC 2018
- Unlocking Consumer Insights in a Disruptive World
- The Rise of Digital Disruption with Millennial and Gen Z Consumers
June 27, 2018 marked the 6th time Merlien Institute hosted its industry leading MRMW APAC conference in Singapore. 180 attendees explored advancements in market research and the effects of d... Read more
For quite some time, online concept testing has relied on tedious, repetitive batteries of cognitive scale questions to determine “winning” concepts. Respondents quickly succumb to fatigue w... Read more
In Singapore this June, thousands of market research professionals will meet to discuss “The Rise Of Digital Disruption” at the annual MRMW Asia-Pacific conference, addressing the latest in... Read more
Storytelling has always been a key element of market researcher’s toolkit. With the passage of time, storytelling has been evolved from paper reports to PowerPoint Presentations with pies an... Read more
In this new digitally evolving world, things are changing at an unprecedented pace. Evolving consumer behavior, emerging technologies and increased competition from digital disruptors have c... Read more
Sept 4-6, 2018 Stockholm, Sweden
