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- Analysing Unstructured Data from Market Research with NLP: Adidas
- Market Research Conferences in 2021: Taking Stock
- A different perspective on Chinese Gen Z: Finding a balance
- Twitter Marketing Strategy 2021: Business Impact of Public Conversation
- Insights, Market Research and UX Research Events 2022
- The new normal or just a phase: Discussing key changes and innovations in research
- Creating peak moments and positive brand memories at Microsoft
- Google: 5 Ways AI and Machine Learning Could Impact Data Collection
- Building Customer Centric Experiences Using Agile Research Mechanisms at Amazon
- Mastering simplicity in an overly complex world – Pure Leaf’s ‘No is beautiful’ campaign
The number of Internet users has grown exponentially in the past two decades. Simultaneously, more social media interactions meant more unstructured data available. Aside from the sheer numb... Read more
Looking back at the 2021 year of conferences Edward Appleton (Chief Marketing Officer, Happy Thinking People) and Jens Cornelissen, (Managing Director for Merlien’s Global Events) look back... Read more
A perspective on Chinese Gen Z by Sami Wong, Research Director at Concept M Asia Pacific Gen Z’s development and education greatly impacts the way they perceive the world and their own posit... Read more
Influence of Public conversation on Twitter Ads and Social Media Campaigns A common question businesses ask is how to convert a social media campaign like Twitter Ads into valuable leads and... Read more
This past year was yet another year filled with uncertainty, and many aspects of life and work was virtual, either on a computer or phone screen. Qualitative and insights professionals like... Read more
February 8 - 9, 2022 Virtual Summit
September 20-21, 2022 Berlin
June 15-16, 2022 Atlanta
