Welcome message from Conference Chair
On behalf of Merlien Institute, GreenBook, Kantar and our sponsors I would like to invite you to our upcoming Market Research in the Mobile World U.S. conference, being held on 18 & 19 July 2012 in Cincinnati, OH.
Building on the success and learnings of our Amsterdam conference in April, this is going to be an exciting and impactful event focused on exploring the future of insight innovation through the convergence of mobile, social media, advanced analytics, and the frontiers of human understanding.
The primary goal will be to bring together practitioners and thought leaders to discuss the future of the insight function and of the market research industry. We will be taking special advantage of our location in Cincinnati and working with leading client-side and supplier organizations in the area to craft an event unlike any other: a true opportunity for stakeholders on both sides of the table to come together and share knowledge to move the industry forward.
Over two full days jam-packed with presentations, panels, and interactive sessions, the conference program is divided into four modules:
Module 1: How New Technologies Are Transforming the Insight Function
To start out the event we’ll be focusing on learning about the latest advances in emerging research technologies from the firms that are at the cutting edge of innovation. This initial module will set the tone of thought leadership for the conference.
Module 2: Validation & Use Cases
The afternoon of the first day, we’ll examine the current state of validation of new approaches within the new research paradigm and examine use cases. The knowledge sharing by industry leaders and event participants will ensure maximum activation of learnings.
Module 3: The Research Industry's Threats & Opportunities
Building off of the previous modules, starting day 2 we’ll broaden the focus and look towards the nearest future with the goal of building research capabilities that take advantage of new opportunities and can overcome the numerous challenges facing practitioners.
Module 4: The Road Ahead: The Market Reserch in 2020
Presenters and attendees will work together as futurists to develop a working model of what the global market research space may be like in the future. This final module will inspire all to carry forward and enact the bold vision co-created at the conference.
Hear what delegates say about our past MRMW conferences! You can click here to read the reviews.
This event is a can’t miss opportunity for all stakeholders in the research value chain to come together and help define what the future of the industry will look like.
Join Us in Cincinnati!
Leonard Murphy
Chief Editor & Consultant, GreenBook
