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MRMW Africa 2015 - Leading Africa into the Future of Marketing Research

Make no mistake; when it comes to mobile phone adoption curves, Africa is leading the way! Mobile penetration in the Africa region is expected to increase from 52 percent in 2012 to 79 percent in 2020.

Now more than ever, marketing research requires knowledge beyond mobile penetration rates and device capabilities. MRMW Africa is bringing together the pioneers in mobile market research to discuss the latest innovations, key trends, technologies and methodologies. Building on the success of the highly successful 2014 conference, MRMW is back in Cape Town, featuring local heroes and internationally acclaimed experts.

Join us in Cape Town on November 3-5, 2015 to hear the latest client case studies, select innovative technologies and proactively shape you mobile marketing research strategy. Hear from BBC, Sony, Philips, Standard Bank, Metlife, MSD, Stanbic IBTC Bank, FCMB, Tiger Brands, Kellogg's and many more!

- Explore the latest technology innovations driving mobile research
- Learn from over 30 talks, real-life case studies and panel discussions from mobile research innovators
- Experience the latest tools, technologies and methodologies
What makes MRMW unique?
- Conference agenda - carefully designed and based on research with client companies & stakeholders
- Single stream, focused and interactive - an event format structured to maximize learning experience
- Highly valuable, pitch-free content - every talk is vetted by our producers and MRMW advisory board
- A hands-on Client-challenge workshop offering opportunities for agencies to work directly with clients
- Extensive networking opportunities - aimed at providing you with the best environment to expand your business 
Highlights from our past MRMW event: 

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Gold Sponsor

Lanyard Sponsor

Association & Media Partners


  • The MRMW conference has been fantastic! I get to share my ideas with the greatest minds in marketing research!
    Adrian Tan - The Nielsen Company

  • I’ve been to many conferences before, I must say, this is the best one! Great time management, highly engaged audience and perfect event handling!
    Ananda Putri - Adidas

  • The MRMW event has included some truely enlightening speakers. Attending it would certainly be a good investment of time in this diary-pressured world.
    Scott Dodgson - SKOPOS

  • "MRMW has established itself as the premiere gathering of minds in mobile research. The event offered our team a great opportunity to collaborate with the mobile research industry leaders."
    Dan Weber - itracks

  • It was amazing to be at MRMW Europe, I learned a lot and hopefully I’ve made valuable contributions for the event as well.
    Rebecca Braak - KLM

  • The MRMW conference is a source of providing incredible energy, ideas and action in Mobile Market research. Every time I return from MRMW, I'm guaranteed to come back with at least one new idea, one new tool, and one new supplier relationship. The benchmark set by each MRMW conference establishes a high standard for everyone associated with mobile market research.
    Jasmeet Sethi - Ericsson

  • Whether it's cutting edge research methodologies or new technology-enabled insights, MRMW helps you keep pace with the state of the art and, more importantly, connect with those who will be defining the state of the art in the years to come.
    Tico Blumenthal - Medtronic