Make no mistake; when it comes to mobile phone adoption curves, Africa is leading the way! Mobile penetration in the Africa region is expected to increase from 52 percent in 2012 to 79 percent in 2020.
Now more than ever, marketing research requires knowledge beyond mobile penetration rates and device capabilities. MRMW Africa is bringing together the pioneers in mobile market research to discuss the latest innovations, key trends, technologies and methodologies. Building on the success of the highly successful 2014 conference, MRMW is back in Cape Town, featuring local heroes and internationally acclaimed experts.
Join us in Cape Town on November 3-5, 2015 to hear the latest client case studies, select innovative technologies and proactively shape you mobile marketing research strategy. Hear from BBC, Sony, Philips, Standard Bank, Metlife, MSD, Stanbic IBTC Bank, FCMB, Tiger Brands, Kellogg's and many more!