Merlien Institute has announced the winners of 2017 MRMW Awards. The MRMW Awards are a celebration of innovation and excellence in the market research industry and aim to recognise the hard work of individuals who have achieved significant breakthroughs in market research. The winners were announced during the MRMW North America Conference on April 25 in Chicago.
The MRMW Awards are judged by an international panel comprised of experienced market researchers, respected thought leaders and MRMW Advisory Board members. Jasper Lim, CEO of Merlien Institute commented: “It is an honor to recognize their achievements. The award winners’ accomplishments show superior dedication and innovation in advancing the market research industry”.
The 2017 MRMW Award Winners are:
Researcher of the Year
Jitendra Papneja, Director, Strategic Initiatives, Global Strategic Insights & Analytics, Johnson & Johnson
Mr Papneja was honored for for developing a Best-in-class toolkit (including digital and mobile research tools, Facebook and Google tools) for IMC (Integrated Marketing Communication) and training 125 colleagues including senior executives around the world.
Research Company of the Year
Borderless Access was recommended for its innovative work done with Unilever over the past 12 months, combining active & passive data collection and integrating mobile social media to reach new target groups.
Best New Technology
GlimpzIt won the Award for its platform analyzing unstructured data (pictures, videos and text) using machine learning.
Best Use of Mobile Technology
The Award was presented to Antedote for leveraging Snapchat as a research tool to step into consumers’ lives and identify advertising rules of engagement.
Best Client-Supplier Collaboration
Firefish & Paypal
The two companies were honored for their global study about the modern perception of money and financial services using expert interviews, digital diaries and the use of a innovative, wearable Fish Eye Camera to record personal behavior.
The global MRMW conference series is recognized as the authority on mobile, innovation and high-tech market research – discovering new trends, exciting speakers and unveiling the latest technologies on a regular basis. The conference is held in North America, Europe, Asia and Africa each year. http://na.mrmw.net