Social Media Intelligence versus Traditional Research methods
Speaker: Anton Bezkorovainyi, Youscan
Date: September 29th, 2020
Time: 16:00 CET
Amidst the global disruption due to the pandemic, consumer behaviour has changed drastically causing major shifts in business priorities across small, medium and large enterprises. Traditional research methods are not able to keep up the change in pace. In this webinar, Anton Bezkorovainyi, the Head of Research at YouScan will guide you through a new approach in data gathering that will bring you instant consumer insights.
Impacts of the global pandemic on the consumer insights function
Speaker: Jasper Lim, Merlien Institute
Date: June 6th, 2020
Time: 10:00 CET (Berlin time)
This webinar will report on a research study commissioned by the Merlien Institute. The study was carried out to understand the impacts of the global pandemic on the consumer insights function.