For quite some time, online concept testing has relied on tedious, repetitive batteries of cognitive scale questions to determine “winning” concepts. Respondents quickly succumb to fatigue w... Read more
LATEST
- Pre-Conference Interview: Finding the Human in The Data Stack – How PepsiCo Leverages Data Science and Human Empathy to Unlock Rich Consumer Insight
- Powering The Next Generation of Insights
- Pre-Conference Interview: Driving Strategy through Behavioral Insights
- Undeniably Valuable, In-Person Research Shall Return!
- Insighter’s Dilemma
- Grow grass – understanding Chinese influencers!
- Delivering against the odds – evaluating home-based research quality
- Pre-Conference Interview: Building a digital martech stack from scratch – winning strategies from a start-up
- Irrational Consumer Behaviour in Times of Global Health Crisis
- Art, Science, Magic – A Pre-Conference Interview with Mikel Cirkus
30 Sept - 1 Oct, 2020 Virtual
November 17-18, 2020 Virtual
December 1-2, 2020 Virtual
