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Tag: mrmw

Google: 5 Ways AI and Machine Learning Could Impact Data Collection

Google: 5 Ways AI and Machine Learning Could Impact Data Collection

by Jens CornelissenSeptember 6, 2021September 6, 20210

The ongoing pandemic has catalysed market trends and changes in consumer behaviour. As people stayed indoors, AI , automated data collection and machine learning have …

Mastering simplicity in an overly complex world – Pure Leaf’s ‘No is beautiful’ campaign

Mastering simplicity in an overly complex world – Pure Leaf’s ‘No is beautiful’ campaign

by Jens CornelissenJune 2, 2021September 6, 20210

The case study “Mastering simplicity in an overly complex world” summing up how deep consumer insights helped shape Pure Leaf’s “No is beautiful campaign” was …

MRMW 2021 – Notes on Day 3

MRMW 2021 – Notes on Day 3

by Jens CornelissenMay 9, 2021September 6, 20210

Day 3 of MRWM  NA, insights made me think about the future in terms of MR’s place within organisations, a theme already prominent during the …

A (post) Covid World – Day 2 of MRMW 2021

A (post) Covid World – Day 2 of MRMW 2021

by Jens CornelissenApril 22, 2021September 6, 20211

A big topic spanning the entire MRMW NA conference has been the (infamous) new normal and the impact of Covid-19 on the work environment. Two …

How Covid-19 Made Consumer and Market Insights Age Faster: The key skills market researchers will need to thrive in 2021

How Covid-19 Made Consumer and Market Insights Age Faster: The key skills market researchers will need to thrive in 2021

by Gemma JoyceDecember 15, 2020March 29, 20220

As consumers filled their shopping carts with toilet paper and bags of pasta, demand for goods with a lengthy shelf-life boomed in 2020. All the …

Pre-Conference Interview: Driving Strategy through Behavioral Insights

Pre-Conference Interview: Driving Strategy through Behavioral Insights

by Neha VermaSeptember 17, 2020March 29, 20220

The MRMW NA 2020 Virtual conference is just 2 weeks away and as a part of our pre-conference interviews, we recently spoke with Charanya Kannan, …

Will UX research kill market research?

Will UX research kill market research?

by Neha VermaMay 7, 2019March 29, 20220

Continuing our series of interviews with speakers for the upcoming MRMW Europe 2019 conference, we talked to WeTransfer’s Hélène van den Dries, UX Team Lead …

Explore the “Blackbox” of Digital Marketing – Roles (and Risks) in Insights

Explore the “Blackbox” of Digital Marketing – Roles (and Risks) in Insights

by Neha VermaApril 24, 2019March 29, 20220

As digital marketing grows, the number of tools to manage social media also grows.  New software solutions are promising to automate a majority of (digital) …

Consumer Insight Meets Data Science: Use Cases from MRMW North America 2019

Consumer Insight Meets Data Science: Use Cases from MRMW North America 2019

by Sarah FaulknerApril 20, 2019March 29, 20220

As a consumer researcher, I’m fascinated by the growing application of machine learning and automation to our industry, but a lot of it still seems …

Combining Passive Data With Primary Research To Win Against Your Competition

Combining Passive Data With Primary Research To Win Against Your Competition

by Neha VermaMarch 11, 2019March 29, 20220

Traditionally, research has relied almost solely on primary data collection methods.  Forty years ago, most of this research was conducted face-to-face.  By the mid-90s, most …

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Megan lau interview

A journey in connecting changing customer perceptions with Microsoft

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Effectively communicate with non-researchers through storytelling | Google

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A (post) Covid World – Day 2 of MRMW 2021

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Analysing Unstructured Data from Market Research with NLP: Adidas

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Tackle ‘New Disruptions’ in market research with Gojek

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Understanding consumer insights on social media with Linkfluence

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Building a foresight team and culture at Mars Wrigley

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Instacart’s insights and analytics journey: Creating from scratch

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The World needs a Crypto Consumer Barometer tracking | Allianz - Building a foresight team and culture at Mars Wrigley

[…] Building a foresight team and culture at Mars Wrigley […]

Building a foresight team and culture at Mars Wrigley - Effectively communicate with non-researchers through storytelling | Google

[…] Effectively communicate with non-researchers through storytelling | Google […]

Instacart's insights and analytics journey: Creating from scratch - Effectively communicate with non-researchers through storytelling | Google

[…] Effectively communicate with non-researchers through storytelling | Google […]

Effectively communicate with non-researchers through storytelling | Google - How to Advance Your Organization’s Voice of the Customer Strategy

[…] How to Advance Your Organization’s Voice of the Customer Strategy […]

Effectively communicate with non-researchers through storytelling | Google - A journey in connecting changing customer perceptions with Microsoft

[…] A journey in connecting changing customer perceptions with Microsoft […]

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