The ongoing pandemic has catalysed market trends and changes in consumer behaviour. As people stayed indoors, AI , automated data collection and machine learning have advanced across every i... Read more
Pallavi Agarwal, User Researcher at Amazon shares her experience in building customer centric experiences through an agile research mechanism for Amazon Pay. Read more
“Mastering simplicity in an overly complex world” summing up how deep consumer insights helped shape Pure Leaf’s “No is beautiful campaign” was presented at MRMW NA 2021. Here is the case st... Read more
Day 3 of MRWM NA, insights made me think about the future in terms of MR’s place within organisations, a theme already prominent during the previous days of the conference, but also in term... Read more
A big topic spanning the entire MRMW NA conference has been the (infamous) new normal and the impact of Covid-19 on the work environment. Two panels focussed on this changing work environmen... Read more
As consumers filled their shopping carts with toilet paper and bags of pasta, demand for goods with a lengthy shelf-life boomed in 2020. All the while, analysts were being inundated with req... Read more
The MRMW NA 2020 Virtual conference is just 2 weeks away and as a part of our pre-conference interviews, we recently spoke with Charanya Kannan, Global Customer Insights and Market Research... Read more
Continuing our series of interviews with speakers for the upcoming MRMW Europe 2019 conference, we talked to WeTransfer’s Hélène van den Dries, UX Team Lead and Kaia Crowe, Product Marketing... Read more
As digital marketing grows, the number of tools to manage social media also grows. New software solutions are promising to automate a majority of (digital) marketing campaigns so that marke... Read more
As a consumer researcher, I’m fascinated by the growing application of machine learning and automation to our industry, but a lot of it still seems very theoretical for the typical research... Read more
