As consumers filled their shopping carts with toilet paper and bags of pasta, demand for goods with a lengthy shelf-life boomed in 2020. All the while, analysts were being inundated with req... Read more
The MRMW NA 2020 Virtual conference is just 2 weeks away and as a part of our pre-conference interviews, we recently spoke with Charanya Kannan, Global Customer Insights and Market Research... Read more
Continuing our series of interviews with speakers for the upcoming MRMW Europe 2019 conference, we talked to WeTransfer’s Hélène van den Dries, UX Team Lead and Kaia Crowe, Product Marketing... Read more
As digital marketing grows, the number of tools to manage social media also grows. New software solutions are promising to automate a majority of (digital) marketing campaigns so that marke... Read more
As a consumer researcher, I’m fascinated by the growing application of machine learning and automation to our industry, but a lot of it still seems very theoretical for the typical research... Read more
Traditionally, research has relied almost solely on primary data collection methods. Forty years ago, most of this research was conducted face-to-face. By the mid-90s, most of it was done... Read more
“I am not saying automation is bad. I am saying that for some purposes, there are limitations,” Evan Williams, Group Head of Research and Insights at Go-Jek stated when he kicked off the 20... Read more
“AI is created by humans to amplify human skills, not to replace them,” says Tanmay Bakshi, the youngest software developer and coder in the world. Augmented Intelligence, on the other hand,... Read more
Recently, I interviewed Madhumita Chakraborty, Associate Director Consumer Insights at PepsiCo, to speak about her session at MRMW Europe 2018 in Stockholm and to get her client-side perspec... Read more
Full of anticipation for the MRMW Europe 2018 in Stockholm in 4 weeks, yesterday, I had the chance to chat with Rainier van Rietschoten, Co-founder & CCO of Veylinx, who is one of the sp... Read more
