• ABOUT MRMW
  • ADVISORY BOARD
  • GET INVOLVED
  • CAREERS
  • CONTACT US
  • ABOUT MRMW
  • ADVISORY BOARD
  • GET INVOLVED
  • CAREERS
  • CONTACT US
MRMW MRMW
  • BLOG
  • EVENT VIDEOS
  • PHOTOS
    • MRMW NA, 2019
    • MRMW APAC’19
    • MRMW Eu’18
    • MRMW APAC’18
    • MRMW NA’18
    • MRMW EU’17
    • MRMW APAC’17, Singapore
    • MRMW North America’17
    • MRMW NA’16, Fort Worth
    • MRMW EU’16
    • MRMW APAC’16, KL
    • MRMW EU’15 London
    • MRMW NA’15, New York
    • MRMW APAC’15, Singapore
    • MRMW Africa’14
    • MRMW APAC’14, Singapore
    • MRMW EU’14, Berlin
    • MRMW NA’14, Chicago
    • MRMW NA’17, Chicago
    • MRMW EU’13, London
    • MRMW NA’13, Minneapolis
    • MRMW NA’11, Atlanta
    • MRMW EU’10, Berlin
  • WEBINARS
    • Upcoming Webinars
    • Past Webinars
  • COMMUNITY
Menu
  • BLOG
  • EVENT VIDEOS
  • PHOTOS
    • MRMW NA, 2019
    • MRMW APAC’19
    • MRMW Eu’18
    • MRMW APAC’18
    • MRMW NA’18
    • MRMW EU’17
    • MRMW APAC’17, Singapore
    • MRMW North America’17
    • MRMW NA’16, Fort Worth
    • MRMW EU’16
    • MRMW APAC’16, KL
    • MRMW EU’15 London
    • MRMW NA’15, New York
    • MRMW APAC’15, Singapore
    • MRMW Africa’14
    • MRMW APAC’14, Singapore
    • MRMW EU’14, Berlin
    • MRMW NA’14, Chicago
    • MRMW NA’17, Chicago
    • MRMW EU’13, London
    • MRMW NA’13, Minneapolis
    • MRMW NA’11, Atlanta
    • MRMW EU’10, Berlin
  • WEBINARS
    • Upcoming Webinars
    • Past Webinars
  • COMMUNITY
LATEST
  • Europe’s New Year’s Fatigue and Europe’s Spring Awakening: The psychological infection with the second Corona wave and how marketing can recover from it
  • Global Market Research Events in 2021
  • The Continuous Wave of Technological Innovations in China
  • …and they lived happily ever after!
  • Merlien COVID-19 Report 2020 – The Impact of the Corona Pandemic on Consumer Insight Strategies
  • How Covid-19 Made Consumer and Market Insights Age Faster: The key skills market researchers will need to thrive in 2021
  • Pre-conference Interview: #flocks: Unpicking Communities on Twitter – Combining Data with Quant & Qual Research for Deep Insights
  • Listen to Your Customers but Don’t Believe Them: Rational Mind Vs Subconscious
  • Global Market Research Conferences 2021
  • The Role of Technology in the Future of Insights Activation
Home mrmw

How Covid-19 Made Consumer and Market Insights Age Faster: The key skills market researchers will need to thrive in 2021

Posted By: Gemma Joyceon: December 15, 2020In: Featured, LatestNo Comments
How Covid-19 Made Consumer and Market Insights Age Faster: The key skills market researchers will need to thrive in 2021

As consumers filled their shopping carts with toilet paper and bags of pasta, demand for goods with a lengthy shelf-life boomed in 2020. All the while, analysts were being inundated with req... Read more

Pre-Conference Interview: Driving Strategy through Behavioral Insights

Posted By: nehaon: September 17, 2020In: Speaker InterviewsNo Comments
Pre-Conference Interview: Driving Strategy through Behavioral Insights

The MRMW NA 2020 Virtual conference is just 2 weeks away and as a part of our pre-conference interviews, we recently spoke with Charanya Kannan, Global Customer Insights and Market Research... Read more

Will UX research kill market research?

Posted By: nehaon: May 07, 2019In: UncategorizedNo Comments
Will UX research kill market research?

Continuing our series of interviews with speakers for the upcoming MRMW Europe 2019 conference, we talked to WeTransfer’s Hélène van den Dries, UX Team Lead and Kaia Crowe, Product Marketing... Read more

Explore the “Blackbox” of Digital Marketing – Roles (and Risks) in Insights

Posted By: nehaon: April 24, 2019In: UncategorizedNo Comments
Explore the “Blackbox” of Digital Marketing – Roles (and Risks) in Insights

As digital marketing grows, the number of tools to manage social media also grows.  New software solutions are promising to automate a majority of (digital) marketing campaigns so that marke... Read more

Consumer Insight Meets Data Science: Use Cases from MRMW North America 2019

Posted By: Sarah Faulkneron: April 20, 2019In: UncategorizedNo Comments
Consumer Insight Meets Data Science: Use Cases from MRMW North America 2019

As a consumer researcher, I’m fascinated by the growing application of machine learning and automation to our industry, but a lot of it still seems very theoretical for the typical research... Read more

Combining Passive Data With Primary Research To Win Against Your Competition

Posted By: nehaon: March 11, 2019In: Speaker InterviewsNo Comments
Combining Passive Data With Primary Research To Win Against Your Competition

Traditionally, research has relied almost solely on primary data collection methods.  Forty years ago, most of this research was conducted face-to-face.  By the mid-90s, most of it was done... Read more

MRMW APAC 2019 – Post Conference Highlights

Posted By: nehaon: March 06, 2019In: UncategorizedNo Comments
MRMW APAC 2019 - Post Conference Highlights

“I am not saying automation is bad.  I am saying that for some purposes, there are limitations,” Evan Williams, Group Head of Research and Insights at Go-Jek stated when he kicked off the 20... Read more

Turning organizations into insight-driven firms with Augmented Intelligence

Posted By: nehaon: March 02, 2019In: Speaker InterviewsNo Comments
Turning organizations into insight-driven firms with Augmented Intelligence

“AI is created by humans to amplify human skills, not to replace them,” says Tanmay Bakshi, the youngest software developer and coder in the world. Augmented Intelligence, on the other hand,... Read more

PepsiCo’s journey to build an insights organization of the future

Posted By: Irene Kowalenkoon: August 16, 2018In: Featured, LatestNo Comments
PepsiCo’s journey to build an insights organization of the future

Recently, I interviewed Madhumita Chakraborty, Associate Director Consumer Insights at PepsiCo, to speak about her session at MRMW Europe 2018 in Stockholm and to get her client-side perspec... Read more

MRMW Europe 2018: Not long to wait now!

Posted By: Irene Kowalenkoon: August 07, 2018In: Featured, LatestNo Comments
MRMW Europe 2018: Not long to wait now!

Full of anticipation for the MRMW Europe 2018 in Stockholm in 4 weeks, yesterday, I had the chance to chat with Rainier van Rietschoten, Co-founder & CCO of Veylinx, who is one of the sp... Read more

12

UPCOMING EVENTS

mrmw_na
Apr 20 - 22, 2021 Virtual

qual-na-17-220
October 20-21, 2021 Berlin (Virtual/In-person)

Generic selectors
Exact matches only
Search in title
Search in content
Search in posts
Search in pages
Filter by Categories
Consumer Insight
Featured
insight reports
Latest
Speaker Interviews

Market Research Events 2021

Market Research Events 2021

Find a list of global market research related conferences, trade shows, summits, and seminars for 2021.

2021 Market Research Events List

Most Read

Europe's New Year's Fatigue and Europe's Spring Awakening: The psychological infection with the second Corona wave and how marketing can recover from it
Europe's New Year's Fatigue and Europe's Spring Awakening: The psychological infection with the second Corona wave and how marketing can recover from it

Europe’s New Year’s Fatigue and Europe’s Spring Awakening: The psychological infection with the second Corona wave and how marketing can recover from it

January 27, 2021

Winners of the 2016 MRMW Mobile Research Awards Announced

July 20, 2016

MRMW North America 2016 – Post Conference Announcements

August 18, 2016

MRMW Market Research Conference Series 2017 – Call for Papers

September 29, 2016

MRMW North America 2017: Call for Papers – April 25-26 Chicago

October 24, 2016




Copyright© 2008-2021. Merlien Live Pte. Ltd. All Rights Reserved.


Merlien Institute®, MRMW®, QUAL360® and CIEX® are registered trademarks of Merlien Live Pte. Ltd.


Address: 1 Scotts Road, #24-10, Shaw Centre, Singapore 228208 | Business Registration No. 201229163W