Social media and innovative communication technologies give brands increasing opportunities to listen to their customers about all aspects of their business, brands, products and services. ... Read more
For quite some time, online concept testing has relied on tedious, repetitive batteries of cognitive scale questions to determine “winning” concepts. Respondents quickly succumb to fatigue w... Read more
Marketers are realizing that the rapidly changing digital landscape requires new methods to accurately assess how today’s consumers think and behave. To evoke everyday uses of mobile technol... Read more
In recent years, e-commerce has experienced a rapid surge in popularity due to the unparalleled convenience it brings shoppers as well as the ease and low cost of setting up and maintaining... Read more
Merlien Institute has announced the winners of 2017 MRMW Awards. The MRMW Awards are a celebration of innovation and excellence in the market research industry and aim to recognise the hard... Read more
At MRMW North America this month, Paul Albano from Canon and Martin Wootton from Breaking Blue will tell the story of how a market research study has been transformed into a highly effective... Read more
This short ethnographic film follows a day in the life of Daisy, 23, as she tries to complete a series of tasks without the use of her mobile phone or tablet. Simple everyday activities li... Read more
Merlien Institute today has announced the nominees of its 3rd annual MRMW Awards. The MRMW Awards are a celebration of innovation and excellence in the market research industry and aim to re... Read more
Merlien Institute today announced that submissions are open for the 3rd MRMW Awards. The MRMW Awards are a celebration of innovation and excellence in the Market Research Industry and recogn... Read more
The MRMW 2016 Awards are a celebration of innovation and excellence in the marketing research industry. The winners will be announced during the MRMW North America Conference on July 18-19 i... Read more
