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February 8, 2023
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Tag: market research

MRMW 2021 – Notes on Day 3

MRMW 2021 – Notes on Day 3

by Jens CornelissenMay 9, 2021August 1, 20220

Day 3 of MRWM  NA, insights made me think about the future in terms of MR’s place within organisations, a theme already prominent during the …

THE PROMISE OF IMPLICIT RESEARCH

THE PROMISE OF IMPLICIT RESEARCH

by Olivier TjonApril 19, 2021August 1, 20220

Making Invisible Worlds Visible. Before we talk about the future of market research and the power of the implicit brain we have to talk about …

Chinese Gen Z in the Age of Post- Globalisation

Chinese Gen Z in the Age of Post- Globalisation

by Sami WongApril 13, 2021August 1, 20220

The world of Gen Z is quite fascinating, and many people would like to get a glimpse into this world to better understand their characteristics …

The Continuous Wave of Technological Innovations in China

The Continuous Wave of Technological Innovations in China

by Sami WongDecember 30, 2020August 1, 20220

Innovative e-commerce, social media, and mobile technologies have created new and exciting opportunities in the retail market. China’s e-commerce market is showing strong growth as …

Global Market Research Conferences 2021

Global Market Research Conferences 2021

by Jens CornelissenNovember 16, 2020August 1, 20220

The Merlien Institute has announced the dates for its 2021 MRMW and QUAL360 global market research conference series. Adapting to the new reality, the conferences …

Powering The Next Generation of Insights

Powering The Next Generation of Insights

by Thor Olof PhilogeneSeptember 22, 2020August 1, 20220

Some say that data is the new oil because these days it powers some of the most innovative companies on the planet. But data isn’t …

Pre-Conference Interview: Driving Strategy through Behavioral Insights

Pre-Conference Interview: Driving Strategy through Behavioral Insights

by Neha VermaSeptember 17, 2020July 19, 20220

The MRMW NA 2020 Virtual conference is just 2 weeks away and as a part of our pre-conference interviews, we recently spoke with Charanya Kannan, …

Beyond reach – how Google factors attention into its audience research

by Neha VermaFebruary 25, 2020July 19, 20221

Taking a peek at the upcoming topics at MRMW Europe 2020, we have undergone a series of interviews with key speakers. Kicking off the series …

Will UX research kill market research?

Will UX research kill market research?

by Neha VermaMay 7, 2019July 19, 20220

Continuing our series of interviews with speakers for the upcoming MRMW Europe 2019 conference, we talked to WeTransfer’s Hélène van den Dries, UX Team Lead …

Market research in the age of data – Weeding out fake data to reveal true insights

Market research in the age of data – Weeding out fake data to reveal true insights

by Neha VermaFebruary 22, 2019March 29, 20220

  Consumer research has changed dramatically over the past 20 years. Whilst there have been many positive advances enabled by the Internet and computers, other negative …

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Driving growth in Pepsico through multicultural empathy

April 29, 2022August 1, 2022

A journey in connecting changing customer perceptions with Microsoft

April 14, 2022August 1, 2022

Scaling Product Research in 2022 with Real-Time Solutions

March 2, 2022October 20, 2022

How to Advance Your Organization’s Voice of the Customer Strategy

April 4, 2022August 1, 2022

Creating peak moments and positive brand memories at Microsoft

September 6, 2021September 6, 2021

UX Research, Insights and Market Research Conferences in 2023

October 7, 2022October 7, 2022
Market Research Conferences in 2023

Merlien Institute announces 2023 market research events schedule

September 28, 2022January 10, 2023
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Driving customer centricity at ebay

September 1, 2022September 5, 2022
Consumer-centric

Three tips to boost global insights collaboration

August 8, 2022September 2, 2022

Market research is dead. Conversation is the future.

August 1, 2022September 8, 2022
Three tips to boost global insights collaboration - The World needs a Crypto Consumer Barometer tracking | Allianz

[…] The World needs a Crypto Consumer Barometer tracking | Allianz […]

Driving customer centricity at ebay - Driving growth in Pepsico through multicultural empathy

[…] Driving growth in Pepsico through multicultural empathy […]

Driving customer centricity at ebay - Effectively communicate with non-researchers through storytelling | Google

[…] Effectively communicating with non-researchers through storytelling I Google […]

Driving customer centricity at ebay - Building a foresight team and culture at Mars Wrigley

[…] Building a foresight team and culture at Mars Wrigley […]

Three tips to boost global insights collaboration - Tackle ‘New Disruptions’ in market research with Gojek

[…] Tackle ‘New Disruptions’ in market research with Gojek […]

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