Some say that data is the new oil because these days it powers some of the most innovative companies on the planet. But data isn’t worth much if it isn’t being used. Increasing n... Read more
The MRMW NA 2020 Virtual conference is just 2 weeks away and as a part of our pre-conference interviews, we recently spoke with Charanya Kannan, Global Customer Insights and Market Research... Read more
Continuing our series of interviews with speakers for the upcoming MRMW Europe 2019 conference, we talked to WeTransfer’s Hélène van den Dries, UX Team Lead and Kaia Crowe, Product Marketing... Read more
Consumer research has changed dramatically over the past 20 years. Whilst there have been many positive advances enabled by the Internet and computers, other negative developments thr... Read more
Social media and innovative communication technologies give brands increasing opportunities to listen to their customers about all aspects of their business, brands, products and services. ... Read more
For quite some time, online concept testing has relied on tedious, repetitive batteries of cognitive scale questions to determine “winning” concepts. Respondents quickly succumb to fatigue w... Read more
Marketers are realizing that the rapidly changing digital landscape requires new methods to accurately assess how today’s consumers think and behave. To evoke everyday uses of mobile technol... Read more
In recent years, e-commerce has experienced a rapid surge in popularity due to the unparalleled convenience it brings shoppers as well as the ease and low cost of setting up and maintaining... Read more
