Social (media) data combined with passive data from users’ personal devices have become a valuable and frequently used source of information for market researchers. However, critical questio... Read more
“AI is created by humans to amplify human skills, not to replace them,” says Tanmay Bakshi, the youngest software developer and coder in the world. Augmented Intelligence, on the other hand,... Read more
Consumer research has changed dramatically over the past 20 years. Whilst there have been many positive advances enabled by the Internet and computers, other negative developments thr... Read more
June 27, 2018 marked the 6th time Merlien Institute hosted its industry leading MRMW APAC conference in Singapore. 180 attendees explored advancements in market research and the effects of d... Read more
