The Power of Foresight – Facebook’s 2021 Topics & Trends Report
Every year, Facebook surveys thousands of Facebook and Instagram conversation topics from around the world to understand what is on the cusp of going mainstream …
Tag: COVID-19
MRMW 2021 – Notes on Day 3
Day 3 of MRWM NA, insights made me think about the future in terms of MR’s place within organisations, a theme already prominent during the …
A (post) Covid World – Day 2 of MRMW 2021
A big topic spanning the entire MRMW NA conference has been the (infamous) new normal and the impact of Covid-19 on the work environment. Two …
How Covid-19 Made Consumer and Market Insights Age Faster: The key skills market researchers will need to thrive in 2021
As consumers filled their shopping carts with toilet paper and bags of pasta, demand for goods with a lengthy shelf-life boomed in 2020. All the …
2020 – The Year That Never Was!
Today I had a shock…. I looked at my calendar and it was mid-October already…. The past 10 months warped into a black hole called …
Pre-Conference Interview: Driving Strategy through Behavioral Insights
The MRMW NA 2020 Virtual conference is just 2 weeks away and as a part of our pre-conference interviews, we recently spoke with Charanya Kannan, …
Undeniably Valuable, In-Person Research Shall Return!
New normal” is the buzzword nowadays. As COVID-19 spread across the country and consumers were urged to remain inside, product testing was forced to go …
Irrational Consumer Behaviour in Times of Global Health Crisis
Besides natural and un-natural (unforeseen accidents) death, disease is probably the most terrifying intimation of mortality. With its invisible nature, there is nothing we can …