As consumers filled their shopping carts with toilet paper and bags of pasta, demand for goods with a lengthy shelf-life boomed in 2020. All the while, analysts were being inundated with req... Read more
Today I had a shock…. I looked at my calendar and it was mid-October already…. The past 10 months warped into a black hole called Covid-19! It is impressive and I heard it many times over: “... Read more
The MRMW NA 2020 Virtual conference is just 2 weeks away and as a part of our pre-conference interviews, we recently spoke with Charanya Kannan, Global Customer Insights and Market Research... Read more
New normal” is the buzzword nowadays. As COVID-19 spread across the country and consumers were urged to remain inside, product testing was forced to go solely digital. As a result, com... Read more
Besides natural and un-natural (unforeseen accidents) death, disease is probably the most terrifying intimation of mortality. With its invisible nature, there is nothing we can do to defend... Read more
