[Webinar] Social Media Intelligence versus Traditional Research Methods

Amidst the global disruption due to the pandemic, consumer behaviour has changed drastically causing major shifts in business priorities across small, medium and large enterprises. Traditional research methods are not able to keep up the change in pace. In this webinar, Anton Bezkorovainyi, the Head of Research at YouScan will guide you through a new approach in data gathering that will bring you instant consumer insights. Some of the discussion points include:

• Social media intelligence versus traditional approaches of data gathering
• Utilising tools to get representative data from social media
• Translating social media data into actionable consumer insights

Speaker: Anton Bezkorovainyi, Youscan
Date: September 29th, 2020
Time: 16:00 CET
Anton has more than 6 years of experience in research, managing the team of 20+ in-house and remote social media analysts. He worked with Google, Publicis, Adidas, L’Oreal, Nestle, Visa and other world-class brands. He has been featured as a speaker at numerous conferences and webinars.