[Webinar] Social Media Intelligence versus Traditional Research Methods

Amidst the global disruption due to the pandemic, consumer behaviour has changed drastically causing major shifts in business priorities across small, medium and large enterprises. Traditional research methods are not able to keep up the change in pace. In this webinar, Anton Bezkorovainyi, the Head of Research at YouScan will guide you through a new approach in data gathering that will bring you instant consumer insights. Some of the discussion points include:

• Social media intelligence versus traditional approaches of data gathering
• Utilising tools to get representative data from social media
• Translating social media data into actionable consumer insights[vc_separator][vc_column width=”1/3″][vc_single_image image=”15716″ img_size=”full” el_class=”speaker-image”][vc_column width=”2/3″]

Speaker: Anton Bezkorovainyi, Youscan

Date: September 29th, 2020

Time: 16:00 CET

Anton has more than 6 years of experience in research, managing the team of 20+ in-house and remote social media analysts. He worked with Google, Publicis, Adidas, L’Oreal, Nestle, Visa and other world-class brands. He has been featured as a speaker at numerous conferences and webinars.

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Author

Jens Cornelissen

Jens Cornelissen has been writing for over two decades – initially for general newspapers in his home country Germany. After receiving an MA degree in Communications, he joined a new media start-up in Amsterdam as consultant on new media technologies and country editor for two daily newsletters. In his current day job, Jens runs the global conference division for Merlien’s dedicated marketing research events. Jens is a trained journalist with a BA in Journalism from Westminster University in London and has authored several media industry reports and articles on mobile and media technology.

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