Leading the Technology Revolution in Market Research
Product and strategy managers have always conducted market research to gain insight into their competition. Traditionally, market research has been conducted using predominantly manual methodologies …
The number of Internet users has grown exponentially in the past two decades. Simultaneously, more social media interactions meant more unstructured data available. Aside from …
Looking back at the 2021 year of conferences Edward Appleton (Chief Marketing Officer, Happy Thinking People) and Jens Cornelissen, (Managing Director for Merlien’s Global Events) …
A perspective on Chinese Gen Z by Sami Wong, Research Director at Concept M Asia Pacific Gen Z’s development and education greatly impacts the way …
Influence of Public conversation on Twitter Ads and Social Media Campaigns A common question businesses ask is how to convert a social media campaign like …
This past year was yet another year filled with uncertainty, and many aspects of life and work was virtual, either on a computer or phone …
The recently concluded MRMW North America event featured a panel discussion discussing the new normal, post Covid-19. Key discussion points were work from home, the …
If any brand could pick a guaranteed human relationship with each consumer, there’s a huge chance they’ll want to be ‘the best friend’. Best friends …
The ongoing pandemic has catalysed market trends and changes in consumer behaviour. As people stayed indoors, AI , automated data collection and machine learning have …
Building customer centric experiences using agile research mechanisms Pallavi Agarval, User Researcher at Amazon shares her experience in building customer centric experiences through an agile …
