About the author

Olivier Tjon

Olivier ‘Oli’ Tjon is co-founder of Beyond Reason, Europe’s fastest growing neuro-marketing & decision science consultancy. With projects in +30 countries for some of the world’s greatest brands, Beyond Reason is globally recognised as expert in implicit consumer research. Besides analysing the hidden component of purchase decisions, Oli gets his kicks from trail running and obscure techno music.

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