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Beyond reach – how Google factors attention into its audience research

Posted By: nehaon: February 25, 2020In: UncategorizedNo Comments

Taking a peek at the upcoming topics at MRMW Europe 2020, we have undergone a series of interviews with key speakers. Kicking off the series is Pablo Jose Perez, Head of Market Insights for... Read more

Mapping Digital Consumer Trends and Making Sense of Digital Consumer Behaviour

Posted By: nehaon: May 10, 2019In: UncategorizedNo Comments
Mapping Digital Consumer Trends and Making Sense of Digital Consumer Behaviour

The global economy is more significantly affected, directly and indirectly, by the actions and decisions of one particular consumer demographic. They are consumers who fall in the broad age... Read more

Will UX research kill market research?

Posted By: nehaon: May 07, 2019In: UncategorizedNo Comments
Will UX research kill market research?

Continuing our series of interviews with speakers for the upcoming MRMW Europe 2019 conference, we talked to WeTransfer’s Hélène van den Dries, UX Team Lead and Kaia Crowe, Product Marketing... Read more

How Established Innovators Can Embed the DNA of Successful Disruptors

Posted By: nehaon: April 26, 2019In: UncategorizedNo Comments
How Established Innovators Can Embed the DNA of Successful Disruptors

Innovation is a top priority for all established organizations, yet many companies struggle with the speed and quality of innovation and are challenged by successful disruptors and start-ups... Read more

Explore the “Blackbox” of Digital Marketing – Roles (and Risks) in Insights

Posted By: nehaon: April 24, 2019In: UncategorizedNo Comments
Explore the “Blackbox” of Digital Marketing – Roles (and Risks) in Insights

As digital marketing grows, the number of tools to manage social media also grows.  New software solutions are promising to automate a majority of (digital) marketing campaigns so that marke... Read more

Consumer Insight Meets Data Science: Use Cases from MRMW North America 2019

Posted By: Sarah Faulkneron: April 20, 2019In: UncategorizedNo Comments
Consumer Insight Meets Data Science: Use Cases from MRMW North America 2019

As a consumer researcher, I’m fascinated by the growing application of machine learning and automation to our industry, but a lot of it still seems very theoretical for the typical research... Read more

Hacker’s Guide to Online Communities: 10 Steps for a Thriving Community

Posted By: nehaon: April 09, 2019In: UncategorizedNo Comments
Hacker’s Guide to Online Communities: 10 Steps for a Thriving Community

A recent study indicated that 74% of organizations employ some form of an online community to collect actionable feedback from their target audience.   Over the last few years, communit... Read more

MRMW APAC 2019 – Post Conference Highlights

Posted By: nehaon: March 06, 2019In: UncategorizedNo Comments
MRMW APAC 2019 - Post Conference Highlights

“I am not saying automation is bad.  I am saying that for some purposes, there are limitations,” Evan Williams, Group Head of Research and Insights at Go-Jek stated when he kicked off the 20... Read more

Market research in the age of data – Weeding out fake data to reveal true insights

Posted By: nehaon: February 22, 2019In: UncategorizedNo Comments
Market research in the age of data – Weeding out fake data to reveal true insights

  Consumer research has changed dramatically over the past 20 years. Whilst there have been many positive advances enabled by the Internet and computers, other negative developments thr... Read more

MRMW North America 2019: Pre-Conference Podcast Series (Part 1)

Posted By: nehaon: February 22, 2019In: UncategorizedNo Comments
MRMW North America 2019: Pre-Conference Podcast Series (Part 1)

MRMW North America 2019 is just a few weeks away and we’re super excited for it especially after a successful MRMW event in Singapore. With the theme of “Powering the Future of I... Read more

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UPCOMING EVENTS

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Apr 20 - 21, 2021 Virtual

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October 20-21, 2021 Berlin (Virtual/In-person)

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January 15, 2021

Winners of the 2016 MRMW Mobile Research Awards Announced

July 20, 2016

MRMW North America 2016 – Post Conference Announcements

August 18, 2016

MRMW Market Research Conference Series 2017 – Call for Papers

September 29, 2016

MRMW North America 2017: Call for Papers – April 25-26 Chicago

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