The number of Internet users has grown exponentially in the past two decades. Simultaneously, more social media interactions meant more unstructured data available. Aside from the sheer numb... Read more
Looking back at the 2021 year of conferences Edward Appleton (Chief Marketing Officer, Happy Thinking People) and Jens Cornelissen, (Managing Director for Merlien’s Global Events) look back... Read more
A perspective on Chinese Gen Z by Sami Wong, Research Director at Concept M Asia Pacific Gen Z’s development and education greatly impacts the way they perceive the world and their own posit... Read more
Influence of Public conversation on Twitter Ads and Social Media Campaigns A common question businesses ask is how to convert a social media campaign like Twitter Ads into valuable leads and... Read more
Pallavi Agarwal, User Researcher at Amazon shares her experience in building customer centric experiences through an agile research mechanism for Amazon Pay. Read more
Day 3 of MRWM NA, insights made me think about the future in terms of MR’s place within organisations, a theme already prominent during the previous days of the conference, but also in term... Read more
A big topic spanning the entire MRMW NA conference has been the (infamous) new normal and the impact of Covid-19 on the work environment. Two panels focussed on this changing work environmen... Read more
The global economy is more significantly affected, directly and indirectly, by the actions and decisions of one particular consumer demographic. They are consumers who fall in the broad age... Read more
Continuing our series of interviews with speakers for the upcoming MRMW Europe 2019 conference, we talked to WeTransfer’s Hélène van den Dries, UX Team Lead and Kaia Crowe, Product Marketing... Read more
