Influence of Public conversation on Twitter Ads and Social Media Campaigns A common question businesses ask is how to convert a social media campaign like Twitter Ads into valuable leads and... Read more
Pallavi Agarwal, User Researcher at Amazon shares her experience in building customer centric experiences through an agile research mechanism for Amazon Pay. Read more
Day 3 of MRWM NA, insights made me think about the future in terms of MR’s place within organisations, a theme already prominent during the previous days of the conference, but also in term... Read more
A big topic spanning the entire MRMW NA conference has been the (infamous) new normal and the impact of Covid-19 on the work environment. Two panels focussed on this changing work environmen... Read more
The global economy is more significantly affected, directly and indirectly, by the actions and decisions of one particular consumer demographic. They are consumers who fall in the broad age... Read more
Continuing our series of interviews with speakers for the upcoming MRMW Europe 2019 conference, we talked to WeTransfer’s Hélène van den Dries, UX Team Lead and Kaia Crowe, Product Marketing... Read more
Innovation is a top priority for all established organizations, yet many companies struggle with the speed and quality of innovation and are challenged by successful disruptors and start-ups... Read more
As digital marketing grows, the number of tools to manage social media also grows. New software solutions are promising to automate a majority of (digital) marketing campaigns so that marke... Read more
As a consumer researcher, I’m fascinated by the growing application of machine learning and automation to our industry, but a lot of it still seems very theoretical for the typical research... Read more
