A big topic spanning the entire MRMW conference has been the (infamous) new normal and the impact of Covid-19 on the work environment. Two panels focussed on this changing work environment f... Read more
The global economy is more significantly affected, directly and indirectly, by the actions and decisions of one particular consumer demographic. They are consumers who fall in the broad age... Read more
Continuing our series of interviews with speakers for the upcoming MRMW Europe 2019 conference, we talked to WeTransfer’s Hélène van den Dries, UX Team Lead and Kaia Crowe, Product Marketing... Read more
Innovation is a top priority for all established organizations, yet many companies struggle with the speed and quality of innovation and are challenged by successful disruptors and start-ups... Read more
As digital marketing grows, the number of tools to manage social media also grows. New software solutions are promising to automate a majority of (digital) marketing campaigns so that marke... Read more
As a consumer researcher, I’m fascinated by the growing application of machine learning and automation to our industry, but a lot of it still seems very theoretical for the typical research... Read more
A recent study indicated that 74% of organizations employ some form of an online community to collect actionable feedback from their target audience. Over the last few years, communit... Read more
“I am not saying automation is bad. I am saying that for some purposes, there are limitations,” Evan Williams, Group Head of Research and Insights at Go-Jek stated when he kicked off the 20... Read more
Consumer research has changed dramatically over the past 20 years. Whilst there have been many positive advances enabled by the Internet and computers, other negative developments thr... Read more
