MRMW Conference Series 2019 – Call for Papers is Open!
Recognized by the client and agency-side market researchers from all over the world, MRMW is one of the most engaging and innovative market research and …
MRMW: the portal for your latest market research technology updates
Leading the Technology Revolution in Market Research
Recognized by the client and agency-side market researchers from all over the world, MRMW is one of the most engaging and innovative market research and …
This post is in continuation to MRMW Asia-Pacific 2018 Round-Up: Part 1 Shoppers journey in the digital world As organizations try to re-invent their business models to …
June 27, 2018 marked the 6th time Merlien Institute hosted its industry leading MRMW APAC conference in Singapore. 180 attendees explored advancements in market research …
For quite some time, online concept testing has relied on tedious, repetitive batteries of cognitive scale questions to determine “winning” concepts. Respondents quickly succumb to …
In Singapore this June, thousands of market research professionals will meet to discuss “The Rise Of Digital Disruption” at the annual MRMW Asia-Pacific conference, addressing …
In this new digitally evolving world, things are changing at an unprecedented pace. Evolving consumer behavior, emerging technologies and increased competition from digital disruptors have …
Little known fact: Procter & Gamble started as a candle company in the 1837 and created the world’s first “floatable” soap, with this interesting byte …
In past few years, the speed of digital transformation has been striking. The increasing use of new mobile technologies has resulted in a huge surge …
Driven forward by digital disruption, the rise of mobile, social and e- (and m-) commerce represents a set of waves that is deeply affecting consumers …
In times of digital disruption, industries are experiencing three revolutions occurring with technology, a digital revolution, a mobile revolution and a social revolution. These three …