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Category: Latest

MRMW Conference Series 2019 – Call for Papers is Open!

MRMW Conference Series 2019 – Call for Papers is Open!

by Neha VermaAugust 1, 2018March 29, 20220

Recognized by the client and agency-side market researchers from all over the world, MRMW is one of the most engaging and innovative market research and …

MRMW Asia-Pacific 2018 Round-Up: Part 2

MRMW Asia-Pacific 2018 Round-Up: Part 2

by Abdullah KhanJuly 30, 2018March 29, 20220

This post is in continuation to MRMW Asia-Pacific 2018 Round-Up: Part 1 Shoppers journey in the digital world As organizations try to re-invent their business models to …

MRMW Asia-Pacific 2018 Round-Up: Part 1

MRMW Asia-Pacific 2018 Round-Up: Part 1

by Abdullah KhanJuly 12, 2018March 29, 20220

June 27, 2018 marked the 6th time Merlien Institute hosted its industry leading MRMW APAC conference in Singapore. 180 attendees explored advancements in market research …

When is the winning concept the wrong choice?

When is the winning concept the wrong choice?

by Anders BengtssonJuly 3, 2018March 29, 20220

For quite some time, online concept testing has relied on tedious, repetitive batteries of cognitive scale questions to determine “winning” concepts. Respondents quickly succumb to …

Abbott and Market Logic Software at MRMW APAC 2018

Abbott and Market Logic Software at MRMW APAC 2018

by Neha VermaJune 11, 2018March 29, 20220

In Singapore this June, thousands of market research professionals will meet to discuss “The Rise Of Digital Disruption” at the annual MRMW Asia-Pacific conference, addressing …

Customer-Centric Innovation Through Digital Transformation

Customer-Centric Innovation Through Digital Transformation

by Neha VermaMay 14, 2018March 29, 20220

In this new digitally evolving world, things are changing at an unprecedented pace. Evolving consumer behavior, emerging technologies and increased competition from digital disruptors have …

MRMW North America 2018: Post Conference Highlights

MRMW North America 2018: Post Conference Highlights

by Abdullah KhanMay 8, 2018March 29, 20220

Little known fact: Procter & Gamble started as a candle company in the 1837 and created the world’s first “floatable” soap, with this interesting byte …

How to Prepare and Innovate For a Disruptive Future?

How to Prepare and Innovate For a Disruptive Future?

by Neha VermaMay 3, 2018March 29, 20220

In past few years, the speed of digital transformation has been striking. The increasing use of new mobile technologies has resulted in a huge surge …

Responding to Digital Disruption at MRMW APAC 2018

Responding to Digital Disruption at MRMW APAC 2018

by Neha VermaApril 23, 2018March 29, 20220

Driven forward by digital disruption, the rise of mobile, social and e- (and m-) commerce represents a set of waves that is deeply affecting consumers …

The Rise of Digital Disruption with Millennial and Gen Z Consumers

The Rise of Digital Disruption with Millennial and Gen Z Consumers

by Neha VermaMarch 22, 2018March 29, 20220

In times of digital disruption, industries are experiencing three revolutions occurring with technology, a digital revolution, a mobile revolution and a social revolution. These three …

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A (post) Covid World – Day 2 of MRMW 2021

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Analysing Unstructured Data from Market Research with NLP: Adidas

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How to Advance Your Organization’s Voice of the Customer Strategy

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Driving growth in Pepsico through multicultural empathy - A journey in connecting changing customer perceptions with Microsoft

[…] A journey in connecting changing customer perceptions with Microsoft […]

Data exploration in marketing research methodologies with Microsoft - Analysing Unstructured Data from Market Research with NLP: Adidas

[…] Analysing Unstructured Data from Market Research with NLP: Adidas […]

MRMW 2021: A Short Review of Day 1 - A (post) Covid World – Day 2 of MRMW 2021

[…] Also read: A (post) Covid World – Day 2 of MRMW 2021 […]

How to advance your organization’s Voice of the Customer Strategy - Scaling Product Research in 2022 with Real-Time Solutions

[…] Scaling Product Research in 2022 with Real-Time Solutions […]

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