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Category: Latest

Is the Rise of In-House Do-It-Yourself Market Research the New Normal?

Is the Rise of In-House Do-It-Yourself Market Research the New Normal?

by Neha VermaDecember 7, 2018March 29, 20220

One of the biggest trends and developments the market research industry is undergoing is the rise of in-house do-it-yourself (DIY) research.  There was a time …

Social Media Listening, More Than a Listening Tool

Social Media Listening, More Than a Listening Tool

by Christine KongNovember 28, 2018March 29, 20220

Consumers express their desires, opinions and frustrations online.  But somehow brands are still experimenting with the methods from a decade ago and ignoring the amazing …

The Rise of Automation in Segmentation to Gain Better Insights and Higher ROI

The Rise of Automation in Segmentation to Gain Better Insights and Higher ROI

by Neha VermaNovember 16, 2018March 29, 20220

As much as we live in a connected world with the ubiquity of technology, we are also moving from mass marketing to hyper-personalisation to a …

Driving commercial decisions at F1 by Combining Market Research with Data Analytics

Driving commercial decisions at F1 by Combining Market Research with Data Analytics

by Christine KongSeptember 25, 2018March 29, 20220

2018 has been a great year for MRMW and I am super excited for MRMW 2019 Conference Series. The first MRMW conference in 2019 is going …

5 Tips to Add Automation To Market Research

5 Tips to Add Automation To Market Research

by Neha VermaAugust 20, 2018March 29, 20220

Getting Started with AI: Speed + Quality From Uber’s self-driving cars to Amazon’s warehouse robots, artificial intelligence (AI) seems to be reaching human-level dexterity nearly …

PepsiCo’s journey to build an insights organization of the future

PepsiCo’s journey to build an insights organization of the future

by Irene KowalenkoAugust 16, 2018March 29, 20220

Recently, I interviewed Madhumita Chakraborty, Associate Director Consumer Insights at PepsiCo, to speak about her session at MRMW Europe 2018 in Stockholm and to get her client-side perspective …

The Market Research Makeover:  Adopting the Much Needed Technological Sophistication

The Market Research Makeover: Adopting the Much Needed Technological Sophistication

by Poonam DaveAugust 14, 2018March 29, 20220

From AI-driven automation to Digital Analytics-enhanced insights, the new avatar of Market Research is beginning to flaunt speedy results, minimal human dependency, and stunning agility …

Pre-Conference Interview with Stefan Boom of Research Now SSI

Pre-Conference Interview with Stefan Boom of Research Now SSI

by Neha VermaAugust 7, 2018March 29, 20220

Gone are the days when companies used to make their marketing decisions based on assumptions. In today’s digitally disrupted world, Facebook, Apple, Amazon, Netflix, and …

MRMW Europe 2018: Not long to wait now!

MRMW Europe 2018: Not long to wait now!

by Irene KowalenkoAugust 7, 2018March 29, 20220

Full of anticipation for the MRMW Europe 2018 in Stockholm in 4 weeks, yesterday, I had the chance to chat with Rainier van Rietschoten, Co-founder & CCO of …

Leverage Crowdsourcing for Generating Actionable Insights

Leverage Crowdsourcing for Generating Actionable Insights

by Neha VermaAugust 1, 2018March 29, 20220

While crowdsourcing gained a lot of traction in the past as a great option for businesses seeking funds for growth and entrepreneurs seeking capital to …

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A (post) Covid World – Day 2 of MRMW 2021

April 22, 2021September 6, 2021

Analysing Unstructured Data from Market Research with NLP: Adidas

January 6, 2022March 29, 2022

Scaling Product Research in 2022 with Real-Time Solutions

March 2, 2022March 29, 2022
Megan lau interview

A journey in connecting changing customer perceptions with Microsoft

April 14, 2022

Effectively communicate with non-researchers through storytelling | Google

May 13, 2022May 18, 2022

Effectively communicate with non-researchers through storytelling | Google

May 13, 2022May 18, 2022
Mr. Ramiro Davila Director – Head of Insights Analytics South PepsiCo

Driving growth in Pepsico through multicultural empathy

April 29, 2022
Megan lau interview

A journey in connecting changing customer perceptions with Microsoft

April 14, 2022

How to Advance Your Organization’s Voice of the Customer Strategy

April 4, 2022April 4, 2022

Scaling Product Research in 2022 with Real-Time Solutions

March 2, 2022March 29, 2022
Driving growth in Pepsico through multicultural empathy - A journey in connecting changing customer perceptions with Microsoft

[…] A journey in connecting changing customer perceptions with Microsoft […]

Data exploration in marketing research methodologies with Microsoft - Analysing Unstructured Data from Market Research with NLP: Adidas

[…] Analysing Unstructured Data from Market Research with NLP: Adidas […]

MRMW 2021: A Short Review of Day 1 - A (post) Covid World – Day 2 of MRMW 2021

[…] Also read: A (post) Covid World – Day 2 of MRMW 2021 […]

How to advance your organization’s Voice of the Customer Strategy - Scaling Product Research in 2022 with Real-Time Solutions

[…] Scaling Product Research in 2022 with Real-Time Solutions […]

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