Is the Rise of In-House Do-It-Yourself Market Research the New Normal?
One of the biggest trends and developments the market research industry is undergoing is the rise of in-house do-it-yourself (DIY) research. There was a time …
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Social Media Listening, More Than a Listening Tool
Consumers express their desires, opinions and frustrations online. But somehow brands are still experimenting with the methods from a decade ago and ignoring the amazing …
The Rise of Automation in Segmentation to Gain Better Insights and Higher ROI
As much as we live in a connected world with the ubiquity of technology, we are also moving from mass marketing to hyper-personalisation to a …
Driving commercial decisions at F1 by Combining Market Research with Data Analytics
2018 has been a great year for MRMW and I am super excited for MRMW 2019 Conference Series. The first MRMW conference in 2019 is going …
5 Tips to Add Automation To Market Research
Getting Started with AI: Speed + Quality From Uber’s self-driving cars to Amazon’s warehouse robots, artificial intelligence (AI) seems to be reaching human-level dexterity nearly …
PepsiCo’s journey to build an insights organization of the future
Recently, I interviewed Madhumita Chakraborty, Associate Director Consumer Insights at PepsiCo, to speak about her session at MRMW Europe 2018 in Stockholm and to get her client-side perspective …
The Market Research Makeover: Adopting the Much Needed Technological Sophistication
From AI-driven automation to Digital Analytics-enhanced insights, the new avatar of Market Research is beginning to flaunt speedy results, minimal human dependency, and stunning agility …
Pre-Conference Interview with Stefan Boom of Research Now SSI
Gone are the days when companies used to make their marketing decisions based on assumptions. In today’s digitally disrupted world, Facebook, Apple, Amazon, Netflix, and …
MRMW Europe 2018: Not long to wait now!
Full of anticipation for the MRMW Europe 2018 in Stockholm in 4 weeks, yesterday, I had the chance to chat with Rainier van Rietschoten, Co-founder & CCO of …
Leverage Crowdsourcing for Generating Actionable Insights
While crowdsourcing gained a lot of traction in the past as a great option for businesses seeking funds for growth and entrepreneurs seeking capital to …