Is the Rise of In-House Do-It-Yourself Market Research the New Normal?
One of the biggest trends and developments the market research industry is undergoing is the rise of in-house do-it-yourself (DIY) research. There was a time …
MRMW: the portal for your latest market research technology updates
Leading the Technology Revolution in Market Research
One of the biggest trends and developments the market research industry is undergoing is the rise of in-house do-it-yourself (DIY) research. There was a time …
Consumers express their desires, opinions and frustrations online. But somehow brands are still experimenting with the methods from a decade ago and ignoring the amazing …
As much as we live in a connected world with the ubiquity of technology, we are also moving from mass marketing to hyper-personalisation to a …
2018 has been a great year for MRMW and I am super excited for MRMW 2019 Conference Series. The first MRMW conference in 2019 is going …
Getting Started with AI: Speed + Quality From Uber’s self-driving cars to Amazon’s warehouse robots, artificial intelligence (AI) seems to be reaching human-level dexterity nearly …
Recently, I interviewed Madhumita Chakraborty, Associate Director Consumer Insights at PepsiCo, to speak about her session at MRMW Europe 2018 in Stockholm and to get her client-side perspective …
From AI-driven automation to Digital Analytics-enhanced insights, the new avatar of Market Research is beginning to flaunt speedy results, minimal human dependency, and stunning agility …
Gone are the days when companies used to make their marketing decisions based on assumptions. In today’s digitally disrupted world, Facebook, Apple, Amazon, Netflix, and …
Full of anticipation for the MRMW Europe 2018 in Stockholm in 4 weeks, yesterday, I had the chance to chat with Rainier van Rietschoten, Co-founder & CCO of …
While crowdsourcing gained a lot of traction in the past as a great option for businesses seeking funds for growth and entrepreneurs seeking capital to …