The MRMW EU 2020 Virtual event is happening next week on December 1-2 and as part of our pre-conference interviews, we recently spoke with Marcel Paquay, Head of Strategy, Insights & Rev... Read more
The Merlien Institute has announced the dates for its 2021 MRMW and QUAL360 global market research conference series. Adapting to the new reality, the conferences will be held online and in-... Read more
Technology is a powerful catalyst for innovation across the world. In the Insights Industry especially, technology continues to have a great role in innovating every single aspect of the ins... Read more
Today I had a shock…. I looked at my calendar and it was mid-October already…. The past 10 months warped into a black hole called Covid-19! It is impressive and I heard it many times over: “... Read more
The MRMW NA 2020 Virtual event is happening this week on the 30th September and 1st October and amongst our key speakers from leading global and regional brands such as Facebook, Google, Rec... Read more
Some say that data is the new oil because these days it powers some of the most innovative companies on the planet. But data isn’t worth much if it isn’t being used. Increasing n... Read more
New normal” is the buzzword nowadays. As COVID-19 spread across the country and consumers were urged to remain inside, product testing was forced to go solely digital. As a result, com... Read more
Why being surrounded with so many technological advancements we still end up using traditional methods of market research? What gets in the way of innovation and how to overcome this? “It... Read more
The role of Key Opinion Leaders (KOL) and Key Opinion Consumers (KOC) in the world of Chinese consumers China has already entered a new consumption era where the chain of production, sales a... Read more
One of the silver linings of COVID-19 is its catalytical uptake of a more automated, independent work form. It does take long for any of us to read how much COVID-19 emotionally pushed workf... Read more
