What makes successful companies with 100 years of history adjust their business model and become more consumer-centric? Today, more and more companies realize the need for consumer centricit... Read more
With the year turning into 2021, our hopes and desires are all renewed (at least for most of us). New perspectives are on the table, new faces, new cars, new jobs…. well, I click on all of t... Read more
In the run-up to MRMW 2021, we spoke with one of the key speakers, Mac Smith, Head of User Research, Core Search at Google about his challenging presentation that will examine present artefa... Read more
Never before have I experienced such strong fatigue among people at the beginning of the year as now in January 2021. No matter whether among family and friends, among colleagues in Germany,... Read more
The year 2021 will require all market researchers to identify and apply innovative solutions, new best practices, and original thinking that will help their companies to move ahead and adapt... Read more
Innovative e-commerce, social media, and mobile technologies have created new and exciting opportunities in the retail market. China’s e-commerce market is showing strong growth as digital i... Read more
No, this is not another blog post on how miserable 2020 was and how grateful we are to see it over (almost)….and no, there is no mention of Corona, C19 or the number of dead people in countr... Read more
Background The COVID-19 outbreak that began in December 2019 has affected millions of lives and has taken a toll on economies worldwide. Amidst the global disruption, consumer behaviour has... Read more
As consumers filled their shopping carts with toilet paper and bags of pasta, demand for goods with a lengthy shelf-life boomed in 2020. All the while, analysts were being inundated with req... Read more
As part of our pre-conference interviews, we recently spoke with one of the speakers of MRMW EU 2020 Virtual, Jessica Percival, Research Analyst at Twitter. She told us about the highlights... Read more
