Technology is a powerful catalyst for innovation across the world. In the Insights Industry especially, technology continues to have a great role in innovating every single aspect of the ins... Read more
Today I had a shock…. I looked at my calendar and it was mid-October already…. The past 10 months warped into a black hole called Covid-19! It is impressive and I heard it many times over: “... Read more
The MRMW NA 2020 Virtual event is happening this week on the 30th September and 1st October and amongst our key speakers from leading global and regional brands such as Facebook, Google, Rec... Read more
Some say that data is the new oil because these days it powers some of the most innovative companies on the planet. But data isn’t worth much if it isn’t being used. Increasing n... Read more
New normal” is the buzzword nowadays. As COVID-19 spread across the country and consumers were urged to remain inside, product testing was forced to go solely digital. As a result, com... Read more
Why being surrounded with so many technological advancements we still end up using traditional methods of market research? What gets in the way of innovation and how to overcome this? “It... Read more
The role of Key Opinion Leaders (KOL) and Key Opinion Consumers (KOC) in the world of Chinese consumers China has already entered a new consumption era where the chain of production, sales a... Read more
One of the silver linings of COVID-19 is its catalytical uptake of a more automated, independent work form. It does take long for any of us to read how much COVID-19 emotionally pushed workf... Read more
There has been a lot of buzz about the new approaches start-ups bring to consumer insights and how more tech savvy, agile companies build their marketch stack. Kilian Hughes from Joyn and Ma... Read more
Besides natural and un-natural (unforeseen accidents) death, disease is probably the most terrifying intimation of mortality. With its invisible nature, there is nothing we can do to defend... Read more
