Some say that data is the new oil because these days it powers some of the most innovative companies on the planet. But data isn’t worth much if it isn’t being used. Increasing n... Read more
New normal” is the buzzword nowadays. As COVID-19 spread across the country and consumers were urged to remain inside, product testing was forced to go solely digital. As a result, com... Read more
Why being surrounded with so many technological advancements we still end up using traditional methods of market research? What gets in the way of innovation and how to overcome this? “It... Read more
The role of Key Opinion Leaders (KOL) and Key Opinion Consumers (KOC) in the world of Chinese consumers China has already entered a new consumption era where the chain of production, sales a... Read more
One of the silver linings of COVID-19 is its catalytical uptake of a more automated, independent work form. It does take long for any of us to read how much COVID-19 emotionally pushed workf... Read more
There has been a lot of buzz about the new approaches start-ups bring to consumer insights and how more tech savvy, agile companies build their marketch stack. Kilian Hughes from Joyn and Ma... Read more
Besides natural and un-natural (unforeseen accidents) death, disease is probably the most terrifying intimation of mortality. With its invisible nature, there is nothing we can do to defend... Read more
The Entrepreneurs and market research professionals are looking for faster and smarter insights. And so we say it, the market research industry is evolving at an unstoppable rate. Futuristic... Read more
Matt Roberts, Global Research Director for Formula One joins Graham D Brown on Asia Tech Podcast to share his story, his love for research and sports. He tells us how F1 uses the Terabytes o... Read more
