Introduction It is true that for many consumers, their daily routine cannot be completed without a smartphone – an unofficial extension of the human arm – at the ready. But how d... Read more
June 27, 2018 marked the 6th time Merlien Institute hosted its industry leading MRMW APAC conference in Singapore. 180 attendees explored advancements in market research and the effects of d... Read more
For quite some time, online concept testing has relied on tedious, repetitive batteries of cognitive scale questions to determine “winning” concepts. Respondents quickly succumb to fatigue w... Read more
In Singapore this June, thousands of market research professionals will meet to discuss “The Rise Of Digital Disruption” at the annual MRMW Asia-Pacific conference, addressing the latest in... Read more
Storytelling has always been a key element of market researcher’s toolkit. With the passage of time, storytelling has been evolved from paper reports to PowerPoint Presentations with pies an... Read more
In this new digitally evolving world, things are changing at an unprecedented pace. Evolving consumer behavior, emerging technologies and increased competition from digital disruptors have c... Read more
Little known fact: Procter & Gamble started as a candle company in the 1837 and created the world’s first “floatable” soap, with this interesting byte Julie Setser from... Read more
In past few years, the speed of digital transformation has been striking. The increasing use of new mobile technologies has resulted in a huge surge in new products, services, and business m... Read more
Driven forward by digital disruption, the rise of mobile, social and e- (and m-) commerce represents a set of waves that is deeply affecting consumers and the way that companies connect with... Read more
In times of digital disruption, industries are experiencing three revolutions occurring with technology, a digital revolution, a mobile revolution and a social revolution. These three revolu... Read more
