Recently, I interviewed Madhumita Chakraborty, Associate Director Consumer Insights at PepsiCo, to speak about her session at MRMW Europe 2018 in Stockholm and to get her client-side perspec... Read more
Gone are the days when companies used to make their marketing decisions based on assumptions. In today’s digitally disrupted world, Facebook, Apple, Amazon, Netflix, and Google (FAANG) have... Read more
Full of anticipation for the MRMW Europe 2018 in Stockholm in 4 weeks, yesterday, I had the chance to chat with Rainier van Rietschoten, Co-founder & CCO of Veylinx, who is one of the sp... Read more
While crowdsourcing gained a lot of traction in the past as a great option for businesses seeking funds for growth and entrepreneurs seeking capital to initiate their business, the crowd can... Read more
Recognized by the client and agency-side market researchers from all over the world, MRMW is one of the most engaging and innovative market research and insight conference in the world. MRMW... Read more
This post is in continuation to MRMW Asia-Pacific 2018 Round-Up: Part 1 Shoppers journey in the digital world As organizations try to re-invent their business models to be more consumer cent... Read more
Introduction It is true that for many consumers, their daily routine cannot be completed without a smartphone – an unofficial extension of the human arm – at the ready. But how d... Read more
June 27, 2018 marked the 6th time Merlien Institute hosted its industry leading MRMW APAC conference in Singapore. 180 attendees explored advancements in market research and the effects of d... Read more
For quite some time, online concept testing has relied on tedious, repetitive batteries of cognitive scale questions to determine “winning” concepts. Respondents quickly succumb to fatigue w... Read more
In Singapore this June, thousands of market research professionals will meet to discuss “The Rise Of Digital Disruption” at the annual MRMW Asia-Pacific conference, addressing the latest in... Read more
