Every year, Facebook surveys thousands of Facebook and Instagram conversation topics from around the world to understand what is on the cusp of going mainstream in the coming year. This year... Read more
Day 3 of MRWM NA, insights made me think about the future in terms of MR’s place within organisations, a theme already prominent during the previous days of the conference, but also in term... Read more
A big topic spanning the entire MRMW NA conference has been the (infamous) new normal and the impact of Covid-19 on the work environment. Two panels focussed on this changing work environmen... Read more
An exciting first day of MRMW 2021 concluded with (wonderful) networking – those who attended will understand the pun. Looking back at the day, here are some of my key take-aways and observa... Read more
97% of market researchers say they will likely adopt new virtual techniques in the long-term that will enable them to conduct virtual research, according to a Remesh study. The dramatic shif... Read more
Making Invisible Worlds Visible. Before we talk about the future of market research and the power of the implicit brain we have to talk about the past. The past of medical science. 150y ago,... Read more
The world of Gen Z is quite fascinating, and many people would like to get a glimpse into this world to better understand their characteristics and distinctive qualities. In some cases, peop... Read more
As consumer needs are evolving at a record pace, CPG companies must be able to follow suit 2020 is year that will go down in history as the start to a new revolution, the Innovation Revoluti... Read more
The changes caused by the pandemic over the past year have made it very challenging for marketers to know how to reach out to consumers. Gabriel Gontijo, Head of Clients Insights at Facebook... Read more
Feedback from our Qual360 Europe event last week showed that many participants were surprised by the positive energy and creative stimulus that has gripped the MR industry. Rather than licki... Read more
