Making Invisible Worlds Visible. Before we talk about the future of market research and the power of the implicit brain we have to talk about the past. The past of medical science. 150y ago,... Read more
The world of Gen Z is quite fascinating, and many people would like to get a glimpse into this world to better understand their characteristics and distinctive qualities. In some cases, peop... Read more
As consumer needs are evolving at a record pace, CPG companies must be able to follow suit 2020 is year that will go down in history as the start to a new revolution, the Innovation Revoluti... Read more
The changes caused by the pandemic over the past year have made it very challenging for marketers to know how to reach out to consumers. Gabriel Gontijo, Head of Clients Insights at Facebook... Read more
Feedback from our Qual360 Europe event last week showed that many participants were surprised by the positive energy and creative stimulus that has gripped the MR industry. Rather than licki... Read more
What makes successful companies with 100 years of history adjust their business model and become more consumer-centric? Today, more and more companies realize the need for consumer centricit... Read more
With the year turning into 2021, our hopes and desires are all renewed (at least for most of us). New perspectives are on the table, new faces, new cars, new jobs…. well, I click on all of t... Read more
Never before have I experienced such strong fatigue among people at the beginning of the year as now in January 2021. No matter whether among family and friends, among colleagues in Germany,... Read more
The year 2021 will require all market researchers to identify and apply innovative solutions, new best practices, and original thinking that will help their companies to move ahead and adapt... Read more
Innovative e-commerce, social media, and mobile technologies have created new and exciting opportunities in the retail market. China’s e-commerce market is showing strong growth as digital i... Read more
