Consumers express their desires, opinions and frustrations online. But somehow brands are still experimenting with the methods from a decade ago and ignoring the amazing possibilities broug... Read more
As much as we live in a connected world with the ubiquity of technology, we are also moving from mass marketing to hyper-personalisation to a segment of one. Today’s newly hyper-empowered,... Read more
2018 has been a great year for MRMW and I am super excited for MRMW 2019 Conference Series. The first MRMW conference in 2019 is going to be held in Singapore on February 20-21. Recently, I... Read more
Getting Started with AI: Speed + Quality From Uber’s self-driving cars to Amazon’s warehouse robots, artificial intelligence (AI) seems to be reaching human-level dexterity nearly everywhere... Read more
Recently, I interviewed Madhumita Chakraborty, Associate Director Consumer Insights at PepsiCo, to speak about her session at MRMW Europe 2018 in Stockholm and to get her client-side perspec... Read more
Gone are the days when companies used to make their marketing decisions based on assumptions. In today’s digitally disrupted world, Facebook, Apple, Amazon, Netflix, and Google (FAANG) have... Read more
Full of anticipation for the MRMW Europe 2018 in Stockholm in 4 weeks, yesterday, I had the chance to chat with Rainier van Rietschoten, Co-founder & CCO of Veylinx, who is one of the sp... Read more
While crowdsourcing gained a lot of traction in the past as a great option for businesses seeking funds for growth and entrepreneurs seeking capital to initiate their business, the crowd can... Read more
Recognized by the client and agency-side market researchers from all over the world, MRMW is one of the most engaging and innovative market research and insight conference in the world. MRMW... Read more
This post is in continuation to MRMW Asia-Pacific 2018 Round-Up: Part 1 Shoppers journey in the digital world As organizations try to re-invent their business models to be more consumer cent... Read more
