Robin de Rooij is Director APAC at SKIM, a global market research firm specialized in choice and decision making behaviour. With more than 8 years of experience, Robin has performed research in FMCG, Telecom, Services and Technology industries. He is able to translate business problems into customized research solutions and does not shy away from new approaches.
Marketers are realizing that the rapidly changing digital landscape requires new methods to accurately assess how today’s consumers think and behave. To evoke everyday uses of mobile technol... Read more