Matt Salem has been with PRS IN VIVO since 2003. Through the experience and perspective of various roles during this time, he understands what is associated with successfully executing consumer research.
Matt serves as a resource for clients throughout all stages of a project’s lifecycle. He provides strategic direction, recommends qualitative and quantitative research approaches, guides project execution/report development, and presents findings for packaging and shopper insights programs.
The explosive growth of online shopping has revolutionized the world of retailing. However, while e-commerce has thrived in many areas (travel, technology, apparel, books, etc.), online purc... Read more