Gemma Joyce, Author at MRMW

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Gemma Joyce Articles 1

Gemma has produced insights reports and best practice content for digital consumer intelligence company Brandwatch for five years. Her work has been featured by large media outlets around the world and she's shared insights with live audiences at Twitter's London HQ, Oxford University, and more.

How Covid-19 Made Consumer and Market Insights Age Faster: The key skills market researchers will need to thrive in 2021

Posted By: Gemma Joyceon: December 15, 2020In: Featured, LatestNo Comments

As consumers filled their shopping carts with toilet paper and bags of pasta, demand for goods with a lengthy shelf-life boomed in 2020. All the while, analysts were being inundated with req... Read more