Speaker Panel

Our 2013 Speaker Panel

 

Catherine Winfield
Creative Director, Mobile Experience Lab
MIT

Catherine has been a part of the Mobile Experience Lab since 2010 and is currently serving as the Lab's Creative Director. An MIT alum with a Master’s in Architecture, Catherine has previously worked at Continuum, the mobile startup Moovee and Sasaki Associates. Her passion for user experience, digital strategy and architecture is reflected in the Mobile Experience Lab’s commitment to pervasive mobile computing and responsive environments. 

Jeanine Bassett
VP, Global Consumer Insights
General Mills
Since joining General Mills in 1994, she has worked across a broad spectrum of businesses.  After a number of early rotations through the Gold Medal, Betty Crocker, and Yoplait divisions, she was a charter member of the Insight Connections team where she identified, championed, and spread best practices throughout the company. She then returned to the divisions as the Sr. Mgr on the Cheerios business before transferring to Lausanne, Switzerland in 2004 to lead the Consumer Insights function for Cereal Partners Worldwide, a joint venture between General Mills and Nestle.  She returned to General Mills in 2007 as the CI Director of Foodservice, overseeing B2B research in channels including convenience stores, schools, hotels, and restaurants.In 2010, Bassett was promoted to the Director of the Center for Learning and Experimentation where she was responsible for the evolution of the primary toolkit, leading the adoption of social network and mobile tools, and advancing in-market experimentation.  She was promoted to her current role as VP of Global Consumer Insights in 2012. Prior to joining General Mills in 1994, Bassett worked for IRI, A.C. Nielsen, and Honeywell. She earned Bachelor of Science degrees in both Marketing and Quantitative Methods from the University of St. Thomas, St. Paul, and a MBA from the University of Minnesota Carlson School of Management.
Shawna Thayer
VP Consumer Insights and Strategy
SUPERVALU
Shawna Thayer is VP Consumer Insights and Strategy at SUPERVALU, a grocery retailer and wholesale distributor. Her team drives business strategy leveraging customer and marketing insights through integration of consumer research and data analytics. Prior to SUPERVALU, Shawna worked at the Nielsen Company leading customer analytics for Kraft Foods and earlier at Mattel where she drove customer analytics for their direct–to–consumer businesses (American Girl, Barbie Collector, Fisher–Price Direct).   
Om Marwah
Cognitive Scientist
Walmart Labs

Om Marwah is revolutionizing how cognitive science can be combined with big data to drive customer targeting. His academic background is in cognitive science and geography and his focus is to understand how cognitive systems interact with our social and cultural environment to produce behavior.

He applies this understanding to build systems that reinvent how twitter, weather, or even transaction data can be used at @WalmartLabs. His aim is to make you rethink how you understand the world and your data.  

Dawn Cunningham
Global Chief Insights Officer
3M

Dawn Cunningham is the Chief Insights Officer for 3M and is an accomplished marketing professional with 25+ years of Insights experience and thought leadership. In her role at 3M, she is responsible for setting the short and long-term strategic direction for Customer, Consumer & Market Insights. She leads a team of global and local Insights professionals who provide strategic support to all five of 3M’s diverse business groups in the US and globally.

Previously, Dawn spent over twenty five years in the Insights function at General Mills with experience on such notable brands as Cheerios, Yoplait and Progresso. She has experience in both the Business-to-Consumer and Business-to-Business spaces and has lead Insights functions internationally for over eight years. Dawn also has significant experience with the Hispanic consumer both in the US and Latin America. She serves on the board of several non-profit organizations.

Sharon Knitter
Senior Director, Mobile
Cars.com

Sharon is a senior-level mobile, product management and strategy executive with a track record of developing products that drive business results through customer insights, advertising programs and interactive products. Her specialities include mobile strategy, product development and social media.

Lisa Spano
Head of Consumer Insights
EA Social & Mobile Publishing

Lisa has over 15 years of quantitative and qualitative research experience across a number of industries including mobile and social gaming, the USG and the legal field. In her current role, she leads worldwide research for Electronic Arts Social Mobile Publishing division. Lisa is responsible for delivering consumer-focused insights through a variety of research initiatives such as usability testing, mobile game discovery, concept testing, platform insights, licensing, feature testing, player profile development and consumer satisfaction research programs. Key titles and franchises are The Simpsons Tapped Out, Tetris Blitz, Scrabble, The Sims FreePlay, Bejeweled, Plants v. Zombies, Real Racing, Monopoly Hotels and FIFA.

Lisa received a B.A. in Psychology from the University of California at Los Angeles, and a Ph.D. in Experimental Psychology from The City University of New York.

Mark Pitts
Senior Vice President Analytics
SourceHOV

Mark Pitts, currently Senior Vice President of Analytics for SourceHOV, has over 25 years of experience solving business problems with technology and analytics. Prior to joining SourceHOV, Mark was Director of Data Science, Solutions, and Strategy at UnitedHealthcare, where he championed big data analytics and implemented high-performance, massively-parallel data technologies.

Before UnitedHealthcare, Mark held several business and IT leadership roles at University of Florida Physicians and Shands Healthcare, the teaching hospital system of the University of Florida (now UF Health). Mark recently completed his coursework for a Master of Science in Statistics from Texas A&M University with a dual emphasis in Applied Statistics and Biostatistics. He also holds Master of Accounting and BS in Accounting with Honors degrees from the Fisher School at the University of Florida.

Guy Rolfe
Head of Global Mobile Practice
Kantar Mobile
Guy joined Kantar in 1998 and took up his current role focused on Mobile in 2008.  Guy is currently responsible for the  mobile data collection strategy of the Kantar group. He has overseen the development of Kantar systems to enable mobile research and continues to spearhead the exploration of emerging technologies and techniques. He also facilitates group-wide collaboration and fosters collective learning, acting as both mobile evangelist and knowledge hub; he works closely with researchers to help them fully explore and exploit the product potential. Prior to joining Kantar Guy completed a Bachelor of Arts degree in Architecture at the University of Kent.
Gilles Gauthier
VP, Product Development
itracks
Gilles Gauthier has championed the expansion of software research and user centric design since taking leadership of itracks’ product development in 2010. He designed the first mobile qualitative app to accommodate 3 user types (participants, moderators and client observers). Gilles is a dynamic leader and accomplished web/mobile user experience architect. He has directed innovative product development model transformations toward user-centric standards and practices for a number of products over the past 12 years. Gilles’ obtained a Computer Science degree and later received a professional designation as a Certified Usability Analyst with Human Factors International.

 

Justin Yurkovich
Human Factors Engineer
User Experience & Design
Sprint

Originally trained in Industrial & Organizational (I/O) Psychology, Justin’s interests lie in how basic questions about research methodology, survey design, social psychology, and social cognition can better account for user behaviors and perceptions. Justin’s experience comes from a diverse background that ranges from the I/O consulting world, secondary education, group facilitation & collaboration engineering, nursing & health care research, and statistical consulting.

Justin has a Bachelor’s in Psychology from The University of Kansas, an M.A. in I/O Psychology from the University of Northern Iowa, and is currently a Doctoral Candidate in the I/O PhD program at the University of Nebraska-Omaha

 

Annemarie Christensen
VP Consumer Director,
Customer Strategy and Experience
SUPERVALU

Annemarie Christensen is Director, Customer Strategy and Experience at SUPERVALU where she is responsible for program design and the dissemination of the organization's customer segmentation, voice of the customer, and customer loyalty insights. Prior to SUPERVALU, Annemarie worked at UnitedHealth Group, IRI, and General Mills..

Andy Dybvig
Global Manager, Mobile Research
General Mills

Andy Dybvig is a thought leader for mobile research who strives to find powerful and creative research solutions using the latest in mobile research technology. Andy currently holds the position of Global Manager of Mobile Research for Consumer Insights at General Mills.

Andy sets the vision for General Mills’ mobile strategy and leads a team that is responsible for understanding all things related to mobile research. This includes both migration of current ‘traditional’ methods to mobile and development of new mobile enabled methods. Andy’s vision and leadership have positioned General Mills as an industry leader for mobile research.

Prior to joining General Mills in 2010, Andy worked for Nielsen, MarketTools, Modern Survey, and Maritz Research. Andy has also taught courses in statistics and marketing research at Tumaini University in Iringa, Tanzania and at St. Thomas University in St. Paul, Minnesota.

When seeking fun outside of work Andy can be found hanging out with his family, casually competing in triathlons, or extreme skiing in an attempt to satisfy his inner-daredevil.

Marie Ng
VP Innovation & Client Solutions
Millward Brown Mobile

Marie’s passion for mobile is demonstrated in her work with clients, colleagues and the industry. She is truly a mobile evangelist, helping bring clarity to this evolving channel.

Under Marie’s leadership, Millward Brown is developing a suite of mobile research solutions, including using mobile to capture the many ways consumers interact with a brand, and mobile/QR codes to evaluate event sponsorships.

This is a revolutionary and necessary shift for the marketing research business as brands engage and learn from consumers in the "on the go" mindset.

Tina Tseng
Consumer Insights
EA

Tina Tseng is Consumer Insights Manager for the Pogo group at Electronic Arts. Tina is responsible for all casual and mobile strategy and games research for Pogo, leveraging consumer and market insights through primary quantitative and qualitative market research. Tina also leads the customer satisfaction program at Pogo. Prior to EA, Tina was an Analyst at global research firm, IHS iSuppli, where she helped multinational consumer electronics companies design and execute consumer research programs.

Tina holds an M.A. in Communication Management from the University of Southern California.

Dan Weber
President and CEO
itracks

As President and CEO of itracks, Dan guides a talented team to develop, deliver and service world leading qualitative research software.

After graduating from the University of Saskatchewan with a Bachelor of Science, Dan acquired practical knowledge of traditional market research while working for a management-consulting firm. It was while working at this firm that he developed the concept of taking traditional qualitative research methodologies online.

Over the past 15 years has grown the organization to where it now supplies software and services to most of the world’s largest market research firms and research departments of fortune 500 companies.

Will Leach
Senior Director of Insights & Strategy
uSamp

Will Leach is Senior Director of Insights and Strategy at uSamp. In this role he partners with clients to leverage the power of mobile technology to better understand how context influences consumer’s behaviors. Prior to uSamp, Will ran the Behavioral Activation Unit at BrainJuicer and worked at PepsiCo in various brand, innovation and shopper insights roles.

In 2011, Will was the recipient of the IIR EXPLOR Award for his ground breaking use of behavioral economics & decision science based methods to drive cross-category promotions at PepsiCo. Over his career, Will has also worked in strategic insights roles within the energy and biotech industries and was a combat engineer in the United States Army. He received his B.S. in Natural Resource Economics from the University of Florida and his M.S. in Applied Economics from Texas A&M University.

Will lives in Dallas with his beautiful wife Melanie and their son Nicholas. In his off-time he competes in Ironman triathlons and other endurance events – like keeping up with his 4-year old!

Lisa Wilding-Brown
Vice President, Panel Operations
uSamp

Lisa Wilding-Brown has over a decade of experience in the Market Research industry. Wilding-Brown is responsible for panel development and management at uSamp — in particular publisher management/recruiting, member engagement, profiling, and rewards. Before joining uSamp in 2009, Lisa served as the Panel Loyalty & Retention Manager at Harris Interactive.

Wilding-Brown was instrumental in the development and management of the Harris Poll Online, one of the first online market research panels in the industry and spearheaded the development of over 40 specialty panels, which increased targeting capabilities significantly. Wilding-Brown is a graduate of the State University of New York at Geneseo with a BA in both Communication & International Relations.

Rebecca West
VP, Marketing Research Services
Civicom

Rebecca West is VP of Marketing Research Services for Civicom, and a member of the company’s Board of Directors and Management Team. Rebecca established and leads the company’s marketing research services practice. She works with numerous marketing researchers and companies, advising and facilitating the delivery of telecommunication and web-enabled marketing research services for firms large and small.

Rebecca is a specialist in applying mobile qualitative research technology in research and business strategy. She leads the team in assisting clients in structuring the best approaches to successfully reaching intended audiences and achieving desired outcomes through the best use of various media.

Juliana Smith Holterhaus
Vice President Business Operations
Lumi Mobile

Juliana has been a part of  since the spring of 2011. She is now VP of Business Operations in the New York office. With a background in decision sciences and psychological research, she enjoys engaging and problem solving with clients in the applied market research and consulting space. Juliana graduated from Amherst College in 2006 and subsequently received a Masters from Columbia University.

In addition to her work at Lumi, Juliana is a PhD Candidate at Columbia and is planning her dissertation research on the motivational state and decision–making processes around mobile technology use and engagement.  Juliana lives in Manhattan with her husband, Jason, and their two pets, Wonder Dog and Mystery Cat.

Robert Clancy
Vice President, Insights & Strategy
uSamp

Robert Clancy is the Vice President of Insights and Strategy at uSamp. He has worked extensively in packaged goods and retail industries, providing him with the unique ability to bring insights expertise to all stages of the product and shopping life cycles, from product development and innovation to the in-store experience. His insights leadership has contributed to increased sales and distribution and built customer relationships for PepsiCo, Blockbuster, Diageo, and JCPenney.

Robert holds a Master of Marketing Research degree from the University of Georgia and a B.B.A. in marketing from Texas Christian University, where he currently sits on the M.J. Neeley School of Business Marketing Advisory Board.

Joel Schmalz
Vice President, Client Development
itracks

Joel joined Itracks in 1999. At that time he led the Qualitative Services division and helped develop and pioneer a large number of the online qualitative research tools in use today throughout the industry.

Joel led the development of the first iteration of Itracks industry leading bulletin board focus group software in 2001.

From there, he pursued a career in Information Technology and worked with companies across Canada as a consultant. Joel brings over 12 years of experience in Information Technology and 8 years of experience in Market Research to Itracks.

Joel returned to Itracks in 2006 and assumed the management responsibilities for the Systems, and later the Operations group for Itracks. Just recently Joel moved into a client development role for itracks.

In his various roles within itracks, Joel has helped to facilitate the execution of over 6000 online qualitative sessions and hundreds of quantitative surveys.

In his leisure time, Joel enjoys traveling with his family, skiing, and golfing.

Roddy Knowles
Research Manager
Research Now

Roddy serves as Research Manager and Mobile Subject Matter Expert at Research Now. In this role, he focuses on mobile research methodology, design and analysis. For nearly ten years, Roddy has concentrated on providing actionable insights from point-of-experience research. He specialized in ethnographic market research at a full-service research company prior to turning his primary focus on mobile-enabled research.

Roddy holds a Master of Arts from Boston University and has an extensive academic background in the social sciences.

Steve August
Founder, CEO, Researcher & Entrepreneur
Revelation

Revelation founder and CEO. Researcher. Entrepreneur.

Behind the titles you’ll find someone who’s fascinated with design, technology and smart methodology - and how they can be fused to get to the heart of everyday moments that reveal people’s emotions and behaviors. In his several lives before Revelation, Steve turned his hand to video documentaries, business intelligence consulting, and songwriting, including several TV credits. In fair weather, Steve can be found plying the local waters of the Portland, OR area in sailboats of various sizes.

Rich Timpone
SVP Ipsos Science Centre
Ipsos

Rich Timpone leads the business team within the Ipsos Science Centre and is a research professional with 20+ years of experience and leadership.  His role bridges the R&D efforts of the Ipsos Science Centre, supporting analytic innovation work in areas including Data Fusion, Customer Retention modeling and Bayesian Network analysis, with the delivery of advanced analytic solutions to meet client’s business needs.  Rich’s prior role at Ipsos was leading the Marketing Science team dedicated to P&G which included partnering in the development of their current global brand equity program. Rich came to Ipsos with 8 years of client experience at financial service providers VPI and Nationwide; and prior to moving to the private sector served on the faculties of The Ohio State University and SUNY at Stony Brook for an additional 8 years.  Rich conducted research, taught, and has published extensively in the social sciences and on research methods including advanced statistical analysis and computational modeling. He received his M.A. and Ph.D. in Political Science from SUNY at Stony Brook, and his B.A. from Washington University in St. Louis.  

Paul Kultgen
Vice President, Mobile
Nielsen

Paul Kultgen is Vice President, Mobile at Nielsen, a leading global provider of information and analytics around what consumers buy and what they watch.  In this role, Paul advises leading device manufacturers including Apple, Microsoft, Google, Nokia, Samsung, HTC & Motorola on how to maximize their return of investment for their product planning, mobile content, marketing and mobile ad sales efforts. His knowledge of consumer's mobile habits and the dynamics of the marketplace has earned him a reputation as an expert in mobile content publishing, marketing and commerce.  In his prior role at Nielsen, Paul organized Nielsen’s Mobile Media Practice where he worked with top brands and advertising agencies on building their strategic mobile offering.  

Before joining Nielsen, Paul was a Senior Executive at Ogilvy. He began his career in Brand Management at Kraft Foods.  Paul is a frequent speaker at digital marketing and mobile conferences.  He is often interviewed by leading media outlets, including Mobile MarketerMobile CommerceBusinessWeek and numerous other publications.  Paul holds a MBA from the Kellogg School of Management and a Bachelors of Science in Chemical Engineering from the University of Wisconsin.

Carol Haney
VP Group Product Marketing
Toluna

Carol Haney joined Toluna as Head of Group Product Marketing in January 2012. Before joining Toluna, Carol was the thought leader in the development of Research LifeStreaming at Harris Interactive, an industry-changing method of doing data collection by panel-based social media listening.

Using Research LifeStreaming techniques as well as other research methodologies, Carol led the formative research for the largest anti-smoking consumer education campaign sponsored by the Centers for Disease Control and Prevention. The formative research included message platform development through copy testing, and the campaign, released in April 2012, was declared “transcendent” as well as “among the year’s most memorable advertising and perhaps among the best-ever work in its category” by AdWeek.

Previous to Toluna, Carol has served in leadership roles at TNS, SPSS, and the National Opinion Research Center. At NORC, Carol was part of the team that won the AAPOR Innovators Award for web-enabled data analytics for the General Social Survey. Carol graduated valedictorian with a BA in Classics from Shimer College and attended the University of Chicago for graduate work in Computer Science.

Jill Bos
Senior Scientist
Procter & Gamble

Jill Bos has a BA in Chemistry and joined P&G in Product Development in 1999. Jill has expertise in product design and consumer understanding supporting big brands in Beauty like Olay and Pantene. She has a unique way of connecting innovation with meaningful consumer insights in order to deliver blockbuster innovation in a relevant way. Much of her project work consists of creating compelling stories about the technology and delivering them in consumer meaningful ways to influencing audiences.

Jill is originally from Michigan, and in her spare time is a triathlete and loves to cook and experiment in the kitchen.

Joe Rydholm
Editor
Quirk's

A graduate of the University of Minnesota with a B.A. in journalism, Joe has been editor of Quirk’s Marketing Research Review since August 1988. He is a member of the American Copy Editors Society, the American Society of Business Publication Editors and the Society of Professional Journalists.

A father of two awesome daughters, in his off hours he loves to spend time with his family, attend baseball games and feed his addiction to books, magazines, newspapers, music, movies and TV shows.

David Shim
Founder and CEO
Placed

David Shim is the Founder and CEO of Placed. Previously David held the roles of Director of Product and Operations at Quantcast.

As Director of Product he drove Quantcast Marketer from idea to an audience platform used by over 300+ advertisers across 6 billion actions a month. David pivoted to Director of Operations as part of the launch of Quantcast Lookalikes, the primary revenue generating product for the company.

Prior to Quantcast, David held leadership roles at WebTrends, and Farecast (acquired by Microsoft in 2008).

David has presented at numerous industry conferences including Venture Beat Mobile Beat, ad:tech New York, iMedia Breakthrough Summit and Under the Radar.

Laura Bryant
Senior Lab Executive
Procter & Gamble

Laura Bryant has a cosmetology background. She joined P&G in 2002 in Product Development. Early in her career she focused on method development before moving into consumer research. She is a qualitative research expert, with an emphasis on product design and execution.

She is a Cincinnati Native. She has been married to her high school sweetheart for 11 years; they have 2 children which takes up most of her time, but with what’s left, she enjoys photography, baking and entertaining friends.

Alice K. Sylvester
Chief Operating Officer
Media Behavior Institute

Alice K. SYLVESTER is co-founder of Media Behavior Institute. She is also a partner in Sequent Partners, a New York-based brand and media metrics consultancy. Prior to joining Sequent Partners in 2008, Alice held a variety of positions in research and planning at several major advertising agencies. Most recently, she was Senior Vice President, Account Planning Director at DraftFCB. Other agencies for which she has worked include Young & Rubicam Inc. (Director of Brand Insights), Leo Burnett (Director of Brand Economics), J. Walter Thompson (Media Research Director) and Tatham-Laird & Kudner (now Euro Tatham RSCG). Alice has a diverse interdisciplinary background in media research, brand research and account planning.

Over the years, Alice has consulted on many of the United States’ largest advertisers. She is a past Chairman of the Board of the Advertising Research Foundation, and a member of the Editorial Review Board of the Journal of Advertising Research. She has chaired the “David Ogilvy Awards for Research Excellence” and the “Emotional Response to Advertising” committees of the ARF. Alice is also co-author of Advertising and the Mind of the Consumer, published in 2000 by Allen & Unwin and Kogan Page.

Deborah Powsner
Senior Director, Marketing
SessionM

Deborah joined SessionM from Google, where she was responsible for business marketing and insights for the Google+ team. Deborah earlier led research and marketing outreach for Google’s B2B, Government and Local Markets direct sales organization in North America. She also co-led the development and production of the Google e-book “Winning the Zero Moment of Truth,” which introduced the powerful marketing concept known as “ZMOT.”

She got her start at the PR and branding agency, Ruder Finn. Deborah graduated Phi Beta Kappa from SUNY Binghamton.

Debbie Solomon
Managing Director, Business Planning
MindShare USA

Debbie Solomon is Managing Director, Business Planning at MindShare USA. She serves as an in-house resource on a wide variety of media research and planning issues. Her work encompasses all media disciplines and she has worked on all the agency’s clients. She is also part of MindShare’s global Insights team. Debbie also worked in the Media Research Department at Leo Burnett and the marketing research departments of Quaker Oats and Milton Bradley.

She has won a number of industry honors, including an ARF Great Mind Award, Creative Media Awards, Top Kid Researcher by KidScreen magazine, MediaWeek Media Research All-Star, Esquire “Woman We Love in Advertising” and WPP Atticus Award.

Debbie has also been one of a select group of people invited to meet with the International Olympic Committee to advise them on the state of media in the future.

Jayne Dow
Qualitative Research
Firefly, Millward Brown

Jayne has spent almost twenty years as a consumer evangelist helping brands create meaningful experiences that bring value in unexpected ways. She leads the integrated strategy and planning work for numerous global blue-chip brands at Fallon, Goodby Silverstein and Y&R. She has also been involved in developing integrated consumer experiences and industry standards since the Internet emerged in the 1990s.

Jayne joined Firefly in 2012 to combine her passion for studying human behavior in the real world with her technological savvy. She leads qualitative research-with a particularly interest in digital qualitative methods-and oversees digital innovation at Firefly.

Over the course of her career, Jayne has worked with a wide range of clients, including: BMW, HP, Sprint, Target, Discover Card, Citibank, Dell, Sears, and Procter & Gamble.

Jayne earned a B.S. in Psychology from the University of North Dakota and completed a post-graduate study on Advertising & Account Planning in the UK.

Jim Chastain
Managing Partner
RealityCheck

Jim started RealityCheck in 1996 after spending 15 years working for leading advertising agencies around the world. During this time, Jim was often the person given a research report and asked to figure out what it all meant. Some things never change... because that’s what he’s still doing.

Only today he's and the rest of RealityCheck are doing this using a wide range of qualitative technology tools...all in the spirit of finding transformational stories that help clients build their business.

Jaimie Korody
CEO
SusOpiniones

Graphic designer and entrepreneur, Jaimie Korody entered the U.S. Latino online space in 2005 by launching CuponesyMuestras (Coupons and Samples) in association with a leading U.S. Spanish language media company. CuponesyMuestras was the first Spanish language website offering popular brand printable grocery coupons and product samples to Latino consumers.

In response to the demand of market researchers for U.S. Latino sample, in 2007 Jaimie assembled a team to launch SusOpiniones (Your Opinions). Designed as a bilingual community portal integrating member-generated content and coupons, SusOpiniones is now a leading provider of Latino sample to the research community. Its panel members represent the rich tapestry of acculturation among Latino U.S. residents.

In May 2013, Jaimie partnered with Revelation to launch SusPing, the first qualitative research platform focused on the Latino market. SusPing brings together the SusOpiniones panel and Revelation's cutting edge technology for in-the-moment insights from Latino consumers by web and/or smartphone app.

A native Los Angelena, Jaimie tries to spend as much time as possible in the Pacific Ocean, being in the company of large dogs and making conceptual art - in no particular order.

Diana Lucaci
Founder & CEO
True Impact Marketing
Canadian Chair
Neuromarketing Science &
Business Association

Diana Lucaci is the CEO & Founder of True Impact Marketing, a Neuromarketing firm providing the next-generation of customer insight, for successful Marketing strategies. Diana also serves as Chair on the Neuromarketing Science and Business Association (NMSBA).

Prior to True Impact Marketing, Diana honed her Marketing Communications expertise in roles of increasing responsibility, most recently as a Director with Canada's largest telecommunications company. She earned an honors degree in Neuroscience and Psychology from the University of Toronto, and is now helping companies of all sizes grow their business by applying what Neuroscience knows to what Marketing does.

 

Darren Bosik
Senior Methodologist
QuestBack

Darren Bosik is Senior Methodologist at QuestBack, the leading provider of enterprise feedback managementmanagement software. He has 15 years of experience in marketing research and advanced analytics and has held senior-level positions at high-profile research and consulting firms, such as Gartner, Peppers and Rogers Group, Research International, and NPD Group.

He offers expertise in many facets of research science, including voice of the customer strategies and CRM methodologies, such as customer lifetime value analysis and customer segmentation.

Dan Hill
President
Sensory Logic

Dan Hill is a recognized authority on the role of emotions in consumer and employee behavior with more than 15 years of experience working with more than 50% of the world’s top 100 marketers.

His company, Sensory Logic, Inc., specializes in a unique research tool called facial coding, which is highlighted in Malcolm Gladwell’s best-seller Blink and serves as the basis for Fox’s prime-time hit “Lie to Me.”

Robert Moran
Partner
Brunswick Group

Robert Moran is responsible for leading Brunswick’s insights function in the Americas. With 17 years of experience providing clients insight-driven strategy, he delivers senior-level counsel drawing on his extensive knowledge of market and opinion research, corporate reputation, message development, issues and crisis management, strategic foresight and brand positioning. Robert is a published thought leader and frequent speaker on trends in the market research industry. His recent publications include authoring the final chapter in "Leading Edge Marketing Research; 21st Century Tools and Practices," “The Shape of Marketing Research in 2021” in the Journal of Advertising Research, and “The Rules of Engagement; Lessons learned from creating an MROC for Millenials” in Quirk’s Marketing Research Review.

He is the founder of the Future of Insight Project, an initiative that explores innovation and trends in the research sector. He is an expert on public opinion research and frequently writes at pollster.com, lectures on American public opinion for the US State Department’s International Visitors Program, and has appeared on Aljazeera to discuss American public opinion. Robert has consulted and spoken on business and industry futures and has extensive training in the field of strategic foresight, having attended both the University of Houston’s Strategic Foresight program and Oxford’s future-facing Scenarios Program. Robert was previously President of StrategyOne’s US operations, Edelman’s strategic research consultancy, where he led StrategyOne’s $20 Million US operations across 3 business lines, 8 offices and 70 employees.

Prior to StrategyOne, Robert was Vice President at Fabrizio, McLaughlin & Associates and began his career at Public Opinion Strategies. He has worked across sectors and geographies with clients that include: Visa, Walmart, SC Johnson, Humana, Monsanto, DuPont, Boeing, Ingersoll-Rand, Mubadala and the United Arab Emirates.

Mary Kasala
Core Faculty - Research
Methods Lead,
Scientific Merit Reviewer,
School of Business and Technology
Capella University

Mary Kasala is a member of Merlien Institute’s Advisory Board. She serves on the Research Methods Faculty of the Doctoral Program in the Organization and Management of the School of Business and Technology at Capella University as Lead, Scientific Merit Review and supervises doctoral student dissertation research.

Dr. Kasala has a PhD in Management and an MBA from Syracuse University, and a BA in Psychology from the University of Connecticut. Her research interests are in the areas of qualitative methods as they apply to the study of strategy, ethics and finance.

 

Lori Reiser
Principal Consultant
Advanis

Lori’s consulting engagements focus on the fast-moving technology and wireless telecommunications sectors. She is particularly interested in bringing the consumer voice to the strategic table. Lor has worked with leading US and Canadian software developers, wireless providers and OEMs. She is proud to be part of the vibrant technology sector of Waterloo Region.

Lori is very active in food security issues, serving as a director on the board of Ontario Natural Food Co-op. When looking to unwind, Lori, her husband, and her daughter are very active in sports including karate, soccer, baseball, and her newest pursuit - roller derby.

Mark Michelson
Executive Director
MMRA

Mark Michelson is the Executive Director and co-founder of the Mobile Marketing Research Association (MMRA), a global trade organization that advocates the use of mobile devices to understand opinions and behaviors of consumers, shoppers and B2B audiences.

Mark's experience as a market researcher includes 28 years of developing and implementing strategic marketing research programs for many of the world’s leading brands in a variety of industries including technology, banking, food service, healthcare, retail and CPG.

 

Joline McGoldrick
Research Director
Dynamic Logic
Joline McGoldrick is a Research Director at Dynamic Logic, Millward Brown’s Digital Practice.  Joline was an early member of the Dynamic Logic Team, beginning in 2001, and has more than 10 years’ experience studying how audiences respond to Digital advertising.  Joline’s work has been featured in Forbes, Ad Week, Media Post, and Mobile Marketer. Joline currently focuses on emerging means to test audiences experience with advertising, most notably Millward Brown’s eyetracking solution. Joline is a Phi Beta Kappa graduate of Carnegie Mellon University.  
 
Dan Foreman
Head of Business Development
Lumi Mobile
Dan Foreman serves as an Executive with Lumi Mobile and has been in the research business for 20 years, building businesses across Europe, Asia Pacific and The Americas. He specialises in emerging technologies and developing markets. Dan is the elected President of ESOMAR for the term 2013/14. Outside research, Dan is a Non-Executive Director of a publishing business and a precision engineering company. He lives in Royal Tunbridge Wells with his wife and two children.
 
Edward Paul Johnson
Director of Analytics
SSI

Paul specializes in online sampling design and advanced analytic methods. Paul’s research based approach to identifying and recommending solutions positions him well to investigating panelist behavior; oversee data processing efforts; improve online data integrity and provide advanced analytic support to clients. Paul is also actively pursuing a research agenda on survey research methods and applications of conjoint methodology and mobile data collection.  His research on research efforts have been featured regularly at ESOMAR, AAPOR, CASRO, MRA and Sawtooth events. Paul holds an MS in Statistics and BS in Actuarial Science from Brigham Young University.

Salome Sallehy
Director of Marketing
Plastic Mobile

Salome Sallehy began her work with Plastic Mobile in 2011, when she came on board to carve out a Marketing Department for the fast­growing mobile agency. From day one, Salome began nurturing a plan that would eventually blossom into a robust, self­sufficient department with a multi­year strategy for growth and development. Her tenacity for achieving goals is outshone only by a vivacious personality that ensures everyone knows when Salome is in a room, and never forgets her when she leaves. This larger than life presence is mirrored in Salome’s unruly mane of curls, which leave as much of a lasting impression on everyone she meets as her exuberance.

Both her character and her hair have been an asset in the classroom, where she has been known to break the ice with wisecracks about the limited blackboard visibility behind her hair. Instructing at LaSalle College, Vancouver Campus, Salome naturally moulded young marketing minds with a patience and determination that made her the most in demand instructor on campus after only her first term.

Before joining Plastic Mobile, Salome began her career in fashion marketing, bringing the globally renowned brand FCUK across Canada, establishing a flagship store in Toronto and then expanding coast to coast. It was this endeavour that led her to start her own Marketing Agency, exploring other verticals including media, real estate and not­for­profit where she worked with companies such as Canada’s leading real estate developer, Concord, Telus broadcast channel AppTV, and the NGO Salama Shield.

Today, Salome leads the Plastic Marketing team in mobile campaign launches for brands such as global investment management firm, BlackRock; AIR MILES, the world’s largest coalition program; and Canadian real estate giant, Royal LePage. She is also the Chair of the MUX group, growing the meetup to more than 600 members to date, and overseeing its mandate to shape mobile user experience standards and establish best practices in Mobile UX.

Reg Baker
Consultant
ESOMAR

Reg Baker  is the lead author of the ESOMAR Guideline For Conducting Mobile Market Research. He is the former President and Chief Operating Office of Market Strategies International, a US-based custom research agency where he continues to serve as a consultant. In addition to his current responsibilities at Market Strategies, Reg is a consultant to ESOMAR’s Professional Standards Committee and a Research Social Scientist at the US Bureau of the Census.  He is a member of the Executive Editorial Board of the International Journal of Market Research, chaired the AAPOR Task Force on Online Panels, is co-chair of AAPOR’s Task Force on Non-Probability Sampling, and is serving as Editor of an online course on Mobile Market Research for the University of Georgia’s Marketing Research Institute International.

Throughout his career Reg has focused on the methodological and operational implications of new survey technologies including CATI, CAPI, Web, and now mobile.  He writes and presents on these and related issues to diverse national and international audiences and blogs off and on as thesurveygeek.

Michael Mace
Mobile Strategist
UserTesting.com

Michael Mace is Mobile Strategist at UserTesting.com. A longtime veteran of Silicon Valley, he co-founded two software startups, worked as an executive at Apple and Palm, and consulted on strategy and product planning to many of the tech industry’s leading firms. He’s a well-known tech industry speaker, with keynotes at the Apple Worldwide Developer Conference, speeches at conferences including CES and CTIA, and appearances on CNN, BBC, and Bloomberg News. 

Michael was vice president of product planning and chief competitive officer at Palm, where he worked closely with app developers, network operators, and mobile phone manufacturers to plan for the future of mobile data. At Apple he held a variety of leadership positions, including director of Mac platform marketing, director of marketing for the Home and Education Division, and director of worldwide Customer & Competitive Analysis. He is the author of Map the Future, a book on planning strategy in fast-changing markets.

Christi Walters
Principal
Gongos

As one of the partners at Gongos Research, Christi has been integral to the growth and diversification of the company for over two decades. Formerly leading the Consumer Products Research Group, Christi now champions the company’s business development team, encouraging account leaders to think beyond research strategies.

Her drive to fulfill on brand promises has enabled her to foster enduring relationships with Fortune 100 clients. As a career moderator, Christi's ability to get to the core of consumers’ motivations has guided the enhancement of products, merchandising and positioning campaigns. 

No stranger to the stage, Christi has been a track chair and presenter since 2004, and has authored several articles on concept and product development, as well as leveraging consumer insights to maximize potential.

Scott Weinberg
Founder
Table Mobile

Scott Weinberg is Founder of Tabla Mobile, a mobile research consultancy helping firms enter this space. Scott is also Immediate Past President of the MN / Upper Midwest MRA chapter and holds an M.S. in Industrial / Organizational psychology. 

Imran Anwar
Director - Enterprise Architecture,
Cloud Computing, Strategy
Consulting & Services
Microsoft

Imran Anwar is founder of Internet/Email in Pakistan, and among the early pioneers of the net. He established the first ISP, IMRAN.PK and is co-founder & co-owner of the .PK ccTLD (country code Top Level Domain Pakistan). He also launched credit cards in that country of 160 million. He is a New York, USA, based corporate business & technology strategy and C-level management consulting professional. Imran is an experienced serial "parallel entrepreneur" well known for his thought leadership in cloud computing, location-aware commerce, micropayments and the big data power of new/social media. A popular keynote speaker at events in USA, Europe and Asia, he is also a published writer & journalist, radio & TV commentator & talk show guest on CNN, Fox, News12, WWRL, ETV & anchor/host on global GEO, etc. on tech, global affairs & business.

Imran has helped Fortune 500 firms create new opportunities and is called an "idea-generation machine". As trusted advisor to powerful names in media, financial services & technology C-levels, he has consulted to Chairmen/CEOs of world leading firms. Imran is also Director Strategy & Enterprise Architect at Microsoft responsible for clients like the Department of Defense's global media activity, encompassing TV, radio, music  & satellite broadcasting, newspaper & magazine publishing and over 600 major web sites. His 1980 slogan, "Change The World; Bit By Bit, Byte By Byte"™, is often quoted by others.

Dana Stanley
Vice President of Research
FashionPlaytes

Dana Stanley heads market research for FashionPlaytes, the creator of FPgirl.com, the go-to destination for Gen Z girls who want their voices to be heard. These bright, talented and engaged consumers have demanded a girl-driven online space where they can talk about everything from technology and brands, to fashion, celebrity, and everything in between. The safe and parent-approved FPgirl community delivers content and commerce to nearly one million tweens who love sharing their insights about what it's like to be a girl in today's world.

Dana has been a pioneer in the market research industry for nearly twenty years, a well-known speaker and writer in the field. Before joining FashionPlaytes, he was Vice President of Marketing for Survey Analytics, a company that provides an enterprise platform for conducting research. As editor-in-Chief of their Research Access blog, Dana provided practical advice, insights and commentary for the market research community about emerging trends and opportunities.

Dana began his career as a campaign speechwriter and U.S. Senate aide to Sen. Dianne Feinstein in San Francisco and Washington, DC. Trained in qualitative and quantitative research by nationally-known pollsters Mark Mellman and Celinda Lake at Mellman-Lazarus-Lake and Lake Research, he went on to become a key sales executive at online survey research pioneer Greenfield Online (later acquired by Toluna); led East Coast Sales and the New York office of global online data collection company Research Now; and was President of The Operandi Group, a marketing and sales consultancy for the marketing research industry.

Sudha Bala
Global Customer Success Lead
SAP

Sudha Bala is the Global Customer Success Lead for SAP’s Mobile Solutions and plays a key role in mining customer and consumer insights to support the mobile development and innovation process at SAP. In her previous role at SAP, she was responsible for customer success in SAP’s cloud business and also has several years of consulting in the sales & distribution and CRM space.

Prior to SAP, she spent several years in the CPG industry, at Procter & Gamble and Glaxo SmithKline as a brand manager, with experience in India, Singapore and the United States.

Chris St. Hilaire
President and CEO
mfour

Chris St. Hilaire has been involved in the innovation of research methodologies for more than 20 years. In 2007, his firm was recognized at the American Business Awards as one of the nation's "most innovative" companies.

Chris is the author of 27 Powers of Persuasion: Simple Strategies to Seduce Audiences and Win Allies. The book is now available in seven languages internationally, and CNBC praised it for providing “powerful new ideas on how to get others to follow you."

St. Hilaire’s column, The Word Consultant, is published in Smart Business Magazine. He has also been a featured speaker at Google and Microsoft Corporations, provided research and political commentary in the New York Times and USA Today, and appeared on national news broadcasts, such as NBC, C-SPAN and Fox News, most notably as a frequent guest on the morning show “Fox & Friends.” In addition, St. Hilaire’s businesses have been featured in the Los Angeles Times as well as other national newspapers and publications.

St. Hilaire has served as political director to the former California State Assembly Minority Leader, worked as chief strategist and message specialist for the US Chamber of Commerce and provided consulting for other national political organizations including Presidential and U.S. Senate campaigns.

St. Hilaire is a member of Young Presidents Organization (YPO) and serves as President of the St. Hilaire Foundation. Most importantly, he and his wife of 15 years Brenda, have two awesome boys, Zachary and Gabriel.

Sean Conry
VP Business Development, Mobile Solutions
Confirmit

As VP Mobile Solutions, Sean leads a global team of point specialists and subject matter experts at Confirmit whose sole focus is to help organizations adopt mobile strategies within their research and feedback programs.

For the past 10 years Sean has partnered with research professionals to implement mobile research solutions. A recognized speaker in the Market Research industry, Sean is also a past President of the BC Chapter of the MRIA, and the inaugural recipient of both the NGMR Disruptive Innovator Award and the MRIA’s Award of Distinction.

Brian Cooper
SVP - Practice Area Lead
TNS

Brian is an SVP running the western region’s customer experience practice. He’s a digital geek, mobile fanatic, and obsessive Clash of Clans of gamer. His current interests in mobile focus on behavioral meter reads and how consumers use different devices for different activities. He is the coauthor of a patent pending approach for 4 Screens Digital Advertising research.

Prior to TNS, Brian managed the research department at Evans Data Corporation, a research company focused on software developers. Before Evans Data, he worked at Nielsen/Netratings and was part of the original team to help build the international online panel (previously called eRatings).

Brian is a published author in customer experience research and authored the book Custom Surveys Within Your Budget. Brian has an MBA from the Wharton School of Business.

Sandy Janzen
Past President, MRIA
 

Sandy is the Immediate Past President and Inter-Association Liason for the MRIA. She has worked on the supplier side of the Canadian Marketing Research Industry for over 18 years, and has held positions with The Angus Reid Group, The NPD Group, and Ipsos-Reid.

The Marketing Research and Intelligence Association (MRIA) is a Canadian not-for-profit association representing all aspects of the market intelligence and survey research industry, including social research, competitive intelligence, data mining, insight, and knowledge management. Members include over 1,800 practitioners, small to large research houses, and the many buyers of research services, such as financial institutions, major retailers, insurance companies and manufacturers.

MRIA's mission is to promote a positive environment that enhances the industry's ability to conduct affairs effectively and to the benefit of the public and members.

The MRIA achieves this mission through:
• the development and delivery of world-class professional standards;
• the promotion of the industry as a forum for Canadians to provide their attitudes and opinions into the decisions that affect them;
• the advocacy of public policy that balances the need for research services and privacy and consumer rights; and
• the continuous advancement of industry practices through education and accreditation.

Success in achieving this mission is measured by the quality of the relationship that our industry enjoys with Canadians. It is for this reason that privacy and consumer rights are core drivers for the continued professional development and education we insist on for our individual members, the high quality standards we demand from our corporate members, and the strict measures we maintain as leaders in corporate responsibility.

Annie McDannald
Senior Account Manager and Project Advocate
Civicom

Annie McDannald is a Senior Account Manager and Project Advocate for Civicom Marketing Research Services. An experienced Civicom consultant and technician, Annie advises and works with many major Civicom accounts. She is a specialist in mobile technology, as well as internet and web-based solutions, facilitating projects across all global geographies and multiple industries. Annie was instrumental in establishing Civicom’s use of Pinterest for clients’ marketing research studies.

She is a resource to help Civicom clients structure the most effective way to conduct research studies and has helped create many client success stories through her expertise.

Amor De Castro
Mobile & Online Innovation Facilitator
Civicom

Biography will be updated shortly...

 

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