Catherine has been a part of the Mobile Experience Lab since 2010 and is currently serving as the Lab's Creative Director. An MIT alum with a Master’s in Architecture, Catherine has previously worked at Continuum, the mobile startup Moovee and Sasaki Associates. Her passion for user experience, digital strategy and architecture is reflected in the Mobile Experience Lab’s commitment to pervasive mobile computing and responsive environments. 

Biography will be updated shortly...

Biography will be updated shortly...

Mark Pitts is a data scientist and healthcare executive with over 25 years of experience solving business problems with technology and analytics. He currently leads Data Science, Solutions and Strategy for UnitedHealthcare and is the Founder and Principal of Datalytics LLC.

Pitts holds Bachelor's and Master’s degrees in Accounting from the University of Florida, and a Master of Science in Statistics from Texas A&M University. He is a Certified Management Accountant (CMA) and Certified Internal Auditor (CIA), and has taught college courses in management accounting and business decision making. You can follow Pitts on Twitter @DatalyticSci.

Biography will be updated shortly...

Annemarie Christensen is Director, Customer Strategy and Experience at SUPERVALU where she is responsible for program design and the dissemination of the organization's customer segmentation, voice of the customer, and customer loyalty insights. Prior to SUPERVALU, Annemarie worked at UnitedHealth Group, IRI, and General Mills..

Andy Dybvig is a thought leader for mobile research who strives to find powerful and creative research solutions using the latest in mobile research technology. Andy currently holds the position of Global Manager of Mobile Research for Consumer Insights at General Mills.

Andy sets the vision for General Mills’ mobile strategy and leads a team that is responsible for understanding all things related to mobile research. This includes both migration of current ‘traditional’ methods to mobile and development of new mobile enabled methods. Andy’s vision and leadership have positioned General Mills as an industry leader for mobile research.

Prior to joining General Mills in 2010, Andy worked for Nielsen, MarketTools, Modern Survey, and Maritz Research. Andy has also taught courses in statistics and marketing research at Tumaini University in Iringa, Tanzania and at St. Thomas University in St. Paul, Minnesota.

When seeking fun outside of work Andy can be found hanging out with his family, casually competing in triathlons, or extreme skiing in an attempt to satisfy his inner-daredevil.

Marie’s passion for mobile is demonstrated in her work with clients, colleagues and the industry. She is truly a mobile evangelist, helping bring clarity to this evolving channel.

Under Marie’s leadership, Millward Brown is developing a suite of mobile research solutions, including using mobile to capture the many ways consumers interact with a brand, and mobile/QR codes to evaluate event sponsorships.

This is a revolutionary and necessary shift for the marketing research business as brands engage and learn from consumers in the "on the go" mindset.

As President and CEO of itracks, Dan guides a talented team to develop, deliver and service world leading qualitative research software.

After graduating from the University of Saskatchewan with a Bachelor of Science, Dan acquired practical knowledge of traditional market research while working for a management-consulting firm. It was while working at this firm that he developed the concept of taking traditional qualitative research methodologies online.

Over the past 15 years has grown the organization to where it now supplies software and services to most of the world’s largest market research firms and research departments of fortune 500 companies.

Jeff Sellinger, shopkick’s Co-Founder and CPO, is responsible for the entire consumer side of the shopkick’s business, and for long-term brand partnerships. Prior to shopkick, Jeff served as Executive Vice President & General Manager CBS Mobile for CBS Corporation. While at CBS, Jeff was also responsible for founding CBS Records. Jeff created the concept, business model and business plan for the new division. Prior to joining CBS, Jeff was a founder of GoldPocket Wireless, which was later acquired by Motricity.

Lisa Wilding-Brown has over a decade of experience in the Market Research industry. Wilding-Brown is responsible for panel development and management at uSamp — in particular publisher management/recruiting, member engagement, profiling, and rewards. Before joining uSamp in 2009, Lisa served as the Panel Loyalty & Retention Manager at Harris Interactive.

Wilding-Brown was instrumental in the development and management of the Harris Poll Online, one of the first online market research panels in the industry and spearheaded the development of over 40 specialty panels, which increased targeting capabilities significantly. Wilding-Brown is a graduate of the State University of New York at Geneseo with a BA in both Communication & International Relations.

Rebecca West is VP of Marketing Research Services for Civicom, and a member of the company’s Board of Directors and Management Team. Rebecca established and leads the company’s marketing research services practice. She works with numerous marketing researchers and companies, advising and facilitating the delivery of telecommunication and web-enabled marketing research services for firms large and small.

Rebecca is a specialist in applying mobile qualitative research technology in research and business strategy. She leads the team in assisting clients in structuring the best approaches to successfully reaching intended audiences and achieving desired outcomes through the best use of various media.

Robert Clancy is the Vice President of Insights and Strategy at uSamp. He has worked extensively in packaged goods and retail industries, providing him with the unique ability to bring insights expertise to all stages of the product and shopping life cycles, from product development and innovation to the in-store experience. His insights leadership has contributed to increased sales and distribution and built customer relationships for PepsiCo, Blockbuster, Diageo, and JCPenney.

Robert holds a Master of Marketing Research degree from the University of Georgia and a B.B.A. in marketing from Texas Christian University, where he currently sits on the M.J. Neeley School of Business Marketing Advisory Board.

Joel joined Itracks in 1999. At that time he led the Qualitative Services division and helped develop and pioneer a large number of the online qualitative research tools in use today throughout the industry.

Joel led the development of the first iteration of Itracks industry leading bulletin board focus group software in 2001.

From there, he pursued a career in Information Technology and worked with companies across Canada as a consultant. Joel brings over 12 years of experience in Information Technology and 8 years of experience in Market Research to Itracks.

Joel returned to Itracks in 2006 and assumed the management responsibilities for the Systems, and later the Operations group for Itracks. Just recently Joel moved into a client development role for itracks.

In his various roles within itracks, Joel has helped to facilitate the execution of over 6000 online qualitative sessions and hundreds of quantitative surveys.

In his leisure time, Joel enjoys traveling with his family, skiing, and golfing.

Roddy serves as Research Manager and Mobile Subject Matter Expert at Research Now. In this role, he focuses on mobile research methodology, design and analysis. For nearly ten years, Roddy has concentrated on providing actionable insights from point-of-experience research. He specialized in ethnographic market research at a full-service research company prior to turning his primary focus on mobile-enabled research.

Roddy holds a Master of Arts from Boston University and has an extensive academic background in the social sciences.

Revelation founder and CEO. Researcher. Entrepreneur.

Behind the titles you’ll find someone who’s fascinated with design, technology and smart methodology - and how they can be fused to get to the heart of everyday moments that reveal people’s emotions and behaviors. In his several lives before Revelation, Steve turned his hand to video documentaries, business intelligence consulting, and songwriting, including several TV credits. In fair weather, Steve can be found plying the local waters of the Portland, OR area in sailboats of various sizes.

Biography will be updated shortly...

David Shim is the Founder and CEO of Placed. Previously David held the roles of Director of Product and Operations at Quantcast.

As Director of Product he drove Quantcast Marketer from idea to an audience platform used by over 300+ advertisers across 6 billion actions a month. David pivoted to Director of Operations as part of the launch of Quantcast Lookalikes, the primary revenue generating product for the company.

Prior to Quantcast, David held leadership roles at WebTrends, and Farecast (acquired by Microsoft in 2008).

David has presented at numerous industry conferences including Venture Beat Mobile Beat, ad:tech New York, iMedia Breakthrough Summit and Under the Radar.

Biography will be updated shortly...

Alice K. SYLVESTER is co-founder of Media Behavior Institute. She is also a partner in Sequent Partners, a New York-based brand and media metrics consultancy. Prior to joining Sequent Partners in 2008, Alice held a variety of positions in research and planning at several major advertising agencies. Most recently, she was Senior Vice President, Account Planning Director at DraftFCB. Other agencies for which she has worked include Young & Rubicam Inc. (Director of Brand Insights), Leo Burnett (Director of Brand Economics), J. Walter Thompson (Media Research Director) and Tatham-Laird & Kudner (now Euro Tatham RSCG). Alice has a diverse interdisciplinary background in media research, brand research and account planning.

Over the years, Alice has consulted on many of the United States’ largest advertisers. She is a past Chairman of the Board of the Advertising Research Foundation, and a member of the Editorial Review Board of the Journal of Advertising Research. She has chaired the “David Ogilvy Awards for Research Excellence” and the “Emotional Response to Advertising” committees of the ARF. Alice is also co-author of Advertising and the Mind of the Consumer, published in 2000 by Allen & Unwin and Kogan Page.

Deborah joined SessionM from Google, where she was responsible for business marketing and insights for the Google+ team. Deborah earlier led research and marketing outreach for Google’s B2B, Government and Local Markets direct sales organization in North America. She also co-led the development and production of the Google e-book “Winning the Zero Moment of Truth,” which introduced the powerful marketing concept known as “ZMOT.”

She got her start at the PR and branding agency, Ruder Finn. Deborah graduated Phi Beta Kappa from SUNY Binghamton.

Debbie Solomon is Managing Director, Business Planning at MindShare USA. She serves as an in-house resource on a wide variety of media research and planning issues. Her work encompasses all media disciplines and she has worked on all the agency’s clients. She is also part of MindShare’s global Insights team. Debbie also worked in the Media Research Department at Leo Burnett and the marketing research departments of Quaker Oats and Milton Bradley.

She has won a number of industry honors, including an ARF Great Mind Award, Creative Media Awards, Top Kid Researcher by KidScreen magazine, MediaWeek Media Research All-Star, Esquire “Woman We Love in Advertising” and WPP Atticus Award.

Debbie has also been one of a select group of people invited to meet with the International Olympic Committee to advise them on the state of media in the future.

Jayne has spent almost twenty years as a consumer evangelist helping brands create meaningful experiences that bring value in unexpected ways. She leads the integrated strategy and planning work for numerous global blue-chip brands at Fallon, Goodby Silverstein and Y&R. She has also been involved in developing integrated consumer experiences and industry standards since the Internet emerged in the 1990s.

Jayne joined Firefly in 2012 to combine her passion for studying human behavior in the real world with her technological savvy. She leads qualitative research-with a particularly interest in digital qualitative methods-and oversees digital innovation at Firefly.

Over the course of her career, Jayne has worked with a wide range of clients, including: BMW, HP, Sprint, Target, Discover Card, Citibank, Dell, Sears, and Procter & Gamble.

Jayne earned a B.S. in Psychology from the University of North Dakota and completed a post-graduate study on Advertising & Account Planning in the UK.

Jim started RealityCheck in 1996 after spending 15 years working for leading advertising agencies around the world. During this time, Jim was often the person given a research report and asked to figure out what it all meant. Some things never change... because that’s what he’s still doing.

Only today he's and the rest of RealityCheck are doing this using a wide range of qualitative technology tools...all in the spirit of finding transformational stories that help clients build their business.

Biography will be updated shortly...

Diana Lucaci is the CEO & Founder of True Impact Marketing, a Neuromarketing firm providing the next-generation of customer insight, for successful Marketing strategies. Diana also serves as Chair on the Neuromarketing Science and Business Association (NMSBA).

Prior to True Impact Marketing, Diana honed her Marketing Communications expertise in roles of increasing responsibility, most recently as a Director with Canada's largest telecommunications company. She earned an honors degree in Neuroscience and Psychology from the University of Toronto, and is now helping companies of all sizes grow their business by applying what Neuroscience knows to what Marketing does.

Darren Bosik is Senior Methodologist at QuestBack, the leading provider of enterprise feedback managementmanagement software. He has 15 years of experience in marketing research and advanced analytics and has held senior-level positions at high-profile research and consulting firms, such as Gartner, Peppers and Rogers Group, Research International, and NPD Group.

He offers expertise in many facets of research science, including voice of the customer strategies and CRM methodologies, such as customer lifetime value analysis and customer segmentation.

Dan Hill is a recognized authority on the role of emotions in consumer and employee behavior with more than 15 years of experience working with more than 50% of the world’s top 100 marketers.

His company, Sensory Logic, Inc., specializes in a unique research tool called facial coding, which is highlighted in Malcolm Gladwell’s best-seller Blink and serves as the basis for Fox’s prime-time hit “Lie to Me.”

Robert Moran is responsible for leading Brunswick’s insights function in the Americas. With 17 years of experience providing clients insight-driven strategy, he delivers senior-level counsel drawing on his extensive knowledge of market and opinion research, corporate reputation, message development, issues and crisis management, strategic foresight and brand positioning. Robert is a published thought leader and frequent speaker on trends in the market research industry. His recent publications include authoring the final chapter in "Leading Edge Marketing Research; 21st Century Tools and Practices," “The Shape of Marketing Research in 2021” in the Journal of Advertising Research, and “The Rules of Engagement; Lessons learned from creating an MROC for Millenials” in Quirk’s Marketing Research Review.

He is the founder of the Future of Insight Project, an initiative that explores innovation and trends in the research sector. He is an expert on public opinion research and frequently writes at pollster.com, lectures on American public opinion for the US State Department’s International Visitors Program, and has appeared on Aljazeera to discuss American public opinion. Robert has consulted and spoken on business and industry futures and has extensive training in the field of strategic foresight, having attended both the University of Houston’s Strategic Foresight program and Oxford’s future-facing Scenarios Program. Robert was previously President of StrategyOne’s US operations, Edelman’s strategic research consultancy, where he led StrategyOne’s $20 Million US operations across 3 business lines, 8 offices and 70 employees.

Prior to StrategyOne, Robert was Vice President at Fabrizio, McLaughlin & Associates and began his career at Public Opinion Strategies. He has worked across sectors and geographies with clients that include: Visa, Walmart, SC Johnson, Humana, Monsanto, DuPont, Boeing, Ingersoll-Rand, Mubadala and the United Arab Emirates.

Mary Kasala is a member of Merlien Institute’s Advisory Board. She serves on the Research Methods Faculty of the Doctoral Program in the Organization and Management of the School of Business and Technology at Capella University as Lead, Scientific Merit Review and supervises doctoral student dissertation research.

Dr. Kasala has a PhD in Management and an MBA from Syracuse University, and a BA in Psychology from the University of Connecticut. Her research interests are in the areas of qualitative methods as they apply to the study of strategy, ethics and finance.

Lori’s consulting engagements focus on the fast-moving technology and wireless telecommunications sectors. She is particularly interested in bringing the consumer voice to the strategic table. Lor has worked with leading US and Canadian software developers, wireless providers and OEMs. She is proud to be part of the vibrant technology sector of Waterloo Region.

Lori is very active in food security issues, serving as a director on the board of Ontario Natural Food Co-op. When looking to unwind, Lori, her husband, and her daughter are very active in sports including karate, soccer, baseball, and her newest pursuit - roller derby.

Biography will be updated shortly...

Paul specializes in online sampling design and advanced analytic methods. Paul’s research based approach to identifying and recommending solutions positions him well to investigating panelist behavior; oversee data processing efforts; improve online data integrity and provide advanced analytic support to clients. Paul is also actively pursuing a research agenda on survey research methods and applications of conjoint methodology and mobile data collection.  His research on research efforts have been featured regularly at ESOMAR, AAPOR, CASRO, MRA and Sawtooth events. Paul holds an MS in Statistics and BS in Actuarial Science from Brigham Young University.

Carol Haney joined Toluna as Head of Group Product Marketing in January 2012. Before joining Toluna, Carol was the thought leader in the development of Research LifeStreaming at Harris Interactive, an industry-changing method of doing data collection by panel-based social media listening. Using Research LifeStreaming techniques as well as other research methodologies, Carol led the formative research for the largest anti-smoking consumer education campaign sponsored by the Centers for Disease Control and Prevention. The formative research included message platform development through copy testing, and the campaign, released in April 2012, was declared “transcendent” as well as “among the year’s most memorable advertising and perhaps among the best-ever work in its category” by AdWeek. Previous to Toluna, Carol has served in leadership roles at TNS, SPSS, and the National Opinion Research Center. At NORC, Carol was part of the team that won the AAPOR Innovators Award for web-enabled data analytics for the General Social Survey. Carol graduated valedictorian with a BA in Classics from Shimer College and attended the University of Chicago for graduate work in Computer Science.