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MRMW is inviting selected bloggers to cover the 2015 MRMW Asia-Pacific Conference

Calling all social media influencer such as a blogger or user group curator wishing to engage with MRMW via an expanded relationship! Join us on March 10-12, 2015 in Singapore and experience mobile marketing research innovation at your fingertips! Building on the continued success for the only global conference series focusing on online and mobile marketing research, MRMW features class speakers, cutting edge discussions and a review of the latest tools and technologies available.

Read more: MRMW is inviting selected bloggers to cover the 2015 MRMW Asia-Pacific Conference

Mobile Disruption and the Power of Multimedia Feedback

Even the selfie phenomenon was eagerly tackled during the deftly handled presentation by Jason Jacobs, subject matter expert for Mobile Solutions at Confirmit. His talk at the Market Research in the Mobile World North America 2014 event in Chicago effectively demonstrated that mobile is the most suitable channel for use when one is seeking feedback from an online user.

Read more: Mobile Disruption and the Power of Multimedia Feedback

Delving Deeper into Viewer Experiences

There's a note of both relevance and urgency in RealityMine's timely forays into understanding the nitty-gritty of the cross-platform and highly mobile environment where marketers and researchers reach out to consumers these days. In May 2014, RealityMine's cofounder Rolfe Swinton gamely presented his firm's findings at the Market Research in the Mobile World North America 2014 event in Chicago.

Read more: Delving Deeper into Viewer Experiences

The case of AOL - triangulating big data and primary research for successful marketing strategies

For AOL Consumer Analytics and Research director Cortney Henseler, it is important to understand why people use their smartphones a certain way, particularly why they access and how they feel about the content they are consuming through their mobile devices. During her presentation at the May 2014 Market Research in the Mobile World North America 2014 event that was held in Chicago, Henseler talked about "human truths" that were uncovered in mobile marketing.  

Read more: The case of AOL - triangulating big data and primary research for successful marketing strategies

The Merlien Institute Announces Call for Papers and Dates for the 2015 MRMW Conference Series

The Merlien Institute has announced the 2015 venues for its flagship MRMW conference series. Building on the success of the only global event series focusing on mobile and innovative market research technologies, MRMW will feature world class presenters, cutting-edge discussions and a review of the latest tools and technologies available to insight executives around the world.
 

Read more: The Merlien Institute Announces Call for Papers and Dates for the 2015 MRMW Conference Series

Qantas view - the who, when, where, and how to do smartphone research

Speaking before the attendees of the May 2014 Market Research in the Mobile World North America event held in Chicago, Qantas senior statistician Con Menictas discussed the promise of smartphones as viable tools for mobile marketing research. To underscore the fact that desktop online research is now on its way out while mobile research is gaining headway, Menictas dispelled various myths surrounding the validity of mobile research as compared to studies that deliver consumer surveys through desktops.

 

Read more: Qantas view - the who, when, where, and how to do smartphone research

MRMW Singapore 2015

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