News

The case of AOL - triangulating big data and primary research for successful marketing strategies

For AOL Consumer Analytics and Research director Cortney Henseler, it is important to understand why people use their smartphones a certain way, particularly why they access and how they feel about the content they are consuming through their mobile devices. During her presentation at the May 2014 Market Research in the Mobile World North America 2014 event that was held in Chicago, Henseler talked about "human truths" that were uncovered in mobile marketing.  

Read more: The case of AOL - triangulating big data and primary research for successful marketing strategies

Qantas view - the who, when, where, and how to do smartphone research

Speaking before the attendees of the May 2014 Market Research in the Mobile World North America event held in Chicago, Qantas senior statistician Con Menictas discussed the promise of smartphones as viable tools for mobile marketing research. To underscore the fact that desktop online research is now on its way out while mobile research is gaining headway, Menictas dispelled various myths surrounding the validity of mobile research as compared to studies that deliver consumer surveys through desktops.

 

Read more: Qantas view - the who, when, where, and how to do smartphone research

MRMW is inviting selected bloggers to cover the 2014 MRMW Europe Conference

Calling all social media influencer such as a blogger or user group curator wishing to engage with MRMW via an expanded relationship! Join us on September 23-26 in the city where it all started and experience mobile marketing research innovation at your fingertips! Building on the continued success for the only global conference series focusing on online and mobile marketing research, MRMW features class speakers, cutting edge discussions and a review of the latest tools and technologies available.

Read more: MRMW is inviting selected bloggers to cover the 2014 MRMW Europe Conference

Do you have what it takes to build a mobile research solution for AAN?

Market Research in the Mobile World is coming to Chicago on May 27-30. I’m excited to be a participant because of the great cast that will be sharing. I appreciate the fresh inspiration and thought that these leaders are bringing to the table, so I spent some time interviewing a handful of them. Hopefully, this will give you a sneak peek into what the conference will be about, as well as some inspiration to motivate change and growth in your own market research practice. This is my fourth interview in this series, with Carol Rheaume, Senior Market Researcher at the American Academy of Neurology. Carol will conducting a a client challenge workshop at the pre-event on May 27th based on a real need in her organization to understand physician burnout using the mobile channel. 

Read more: Do you have what it takes to build a mobile research solution for AAN?

Smart Fabric: this shirt knows when you are tired, excited or unwell!

Market Research in the Mobile World is coming to Chicago on May 27-30. I’m excited to be a participant because of the great cast that will be sharing. These folks are major clients and research innovators I have followed in social media for the past several years and learned from and been inspired by, all in one place!  Because I couldn’t wait to get to interact with them a bit, I have conducted a series of interviews with some of the speakers. Hopefully, this will give you a sneak peek into what the conference will be about, as well as some inspiration to motivate change and growth in your own market research practice. This is my fifth interview in this series, with Jean-Luc Errant of Cityzen Sciences.  He will be presenting a session on "Smart Fabric: this shirt knows when you are tired, excited or unwell!”  He will be talking about the ins and outs of smart fabrics and their consumer insight potential

Read more: Smart Fabric: this shirt knows when you are tired, excited or unwell!

MRMW North America Preview: How technology is helping - and hampering our memory

Market Research in the Mobile World is coming to Chicago on May 27-30. I’m excited to be a participant because of the great cast that will be sharing. I appreciate the fresh inspiration and thought that these leaders are bringing to the table, so I spent some time interviewing a handful of them. Hopefully, this will give you a sneak peek into what the conference will be about, as well as some inspiration to motivate change and growth in your own market research practice. This is my third interview in this series, with Josh Cormie of Fresh Intelligence and Nick Drew of Yahoo!. They will be presenting a session on "The zero moment of memory: How technology is helping - and hampering our memory”.  They will be talking about the shift in memory usage and why that matters for researchers and marketers.

Read more: MRMW North America Preview: How technology is helping - and hampering our memory

MRMW Berlin 2014

 

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