Speaking before the attendees of the May 2014 Market Research in the Mobile World North America event held in Chicago, Qantas senior statistician Con Menictas discussed the promise of smartphones as viable tools for mobile marketing research. To underscore the fact that desktop online research is now on its way out while mobile research is gaining headway, Menictas dispelled various myths surrounding the validity of mobile research as compared to studies that deliver consumer surveys through desktops.
Market Research in the Mobile World is coming to Chicago on May 27-30. I’m excited to be a participant because of the great cast that will be sharing. These folks are major clients and research innovators I have followed in social media for the past several years and learned from and been inspired by, all in one place! Because I couldn’t wait to get to interact with them a bit, I have conducted a series of interviews with some of the speakers. Hopefully, this will give you a sneak peek into what the conference will be about, as well as some inspiration to motivate change and growth in your own market research practice. This is my fifth interview in this series, with Jean-Luc Errant of Cityzen Sciences. He will be presenting a session on "Smart Fabric: this shirt knows when you are tired, excited or unwell!” He will be talking about the ins and outs of smart fabrics and their consumer insight potential
Calling all social media influencer such as a blogger or user group curator wishing to engage with MRMW via an expanded relationship! Join us on September 23-26 in the city where it all started and experience mobile marketing research innovation at your fingertips! Building on the continued success for the only global conference series focusing on online and mobile marketing research, MRMW features class speakers, cutting edge discussions and a review of the latest tools and technologies available.
Market Research in the Mobile World is coming to Chicago on May 27-30. I’m excited to be a participant because of the great cast that will be sharing. I appreciate the fresh inspiration and thought that these leaders are bringing to the table, so I spent some time interviewing a handful of them. Hopefully, this will give you a sneak peek into what the conference will be about, as well as some inspiration to motivate change and growth in your own market research practice. This is my fourth interview in this series, with Carol Rheaume, Senior Market Researcher at the American Academy of Neurology. Carol will conducting a a client challenge workshop at the pre-event on May 27th based on a real need in her organization to understand physician burnout using the mobile channel.
We welcome submissions of original, previously unpublished articles related to Mobile Research.