Over the last few years, many agencies and tech agencies have presented mobile case studies and best practices at our MRMW events series around the world. Thanks to these great efforts, we are getting increasing number of enquiries from clients who are interested in taking the leap. A recent Forrester report also indicated that 2014 will be the year companies increase their investments, especially on mobile tools to transform their businesses. However, it is easier said than done. Because of the countless solutions in the market, clients face dilemmas on choosing the right 'package' that are suitable for their products, services or business models. They also need to convince their management on the benefits of investing in new research tools. Can you help? Would you like to meet the unmet needs of real clients?
Kantar, the Worldwide Leader in Mobile Marketing Research and a subsidiary of WPP PLC renews title sponsorship for global Mobile Marketing Research Conference series, MRMW 2014.
Press Release, November 14th, 2013 - Kantar and Merlien Institute have announced their renewed partnership for the world’s largest mobile marketing research conference series. Kantar will be the series title sponsor for 2014, covering all four conferences in Asia, Europe, North America and Africa.
Mobile phones give us the opportunity to talk to our customers ‘in situ’ – when they’re actually using our products, services, or brands. Information technology makes it possible for us to rely the information to marketers in real time. And artificial intelligence enables the flawless interpretation of the information without human intervention. Welcome to the worlds of marketing research without researchers.
Our recent MRMW London event has brought together the industry's key players to discuss the challenges and opportunities of mobile research for delivering actionable insights. The event was held in London from 8-11 October with 220+ delegates signed-up from client-side, agency-side and technology companies. We would like to take this opportunity to thank our sponsors Kantar, uSamp, Confirmit, 20/20 Research, Civicom, UserZoom, Revelation, VisionsLive, biNu, On Device Research, Lumi Mobile and Questback.
What do the MIT, Telekom Innovation Labs and Google Glass have in common? They have nothing to do with market research. At least this is what participants may have thought before attending MRMW Europe last week in London. Surely opinions will have changed after hearing thought provoking presentations from the above – and experiencing Google Glass in a personal demonstration on site.
The most important take-away for the 220 plus delegates registered for the event will be that market researchers are now fully embracing mobile and that small innovators as well as leading research institutes are pushing mobile market research to new heights. You can read the reviews, view the photos and download the presentations here.
In support of the upcoming MRMW Europe Conference in London, VisionsLive organised a 'Live' G+ Hangout a few days ago with experts from inside and outside of the market research industry. The theme of the discussion was 'How to get the best out of a market research event'. Panellists included David Zakariaie, CEO of Glassic and developer for Google Glass, Jasper Lim of the Merlien Institute, Ilka Kuhagen of Think Global Qualitative Research, Aakash Bhasin from Market-Xcel, in addition to Ben O’Hanlon and Jack Ramsay from VisionsLive.
We welcome submissions of original, previously unpublished articles related to Mobile Research.