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Podcast: Use Data & Cutting Edge Technology To Derive Deep Consumer Insights For Clients
BMW leveraging on digital technologies to build stronger customer relationship
Podcast: How F1 Is Driven By Research And Data Analytics
Q&A with Ipsos, Kantar Insights and Lightspeed for MRMW APAC 2019
Is the Rise of In-House Do-It-Yourself Market Research the New Normal?
Social Media Listening, More Than a Listening Tool
The Rise of Automation in Segmentation to Gain Better Insights and Higher ROI
Driving commercial decisions at F1 by Combining Market Research with Data Analytics
MRMW Europe Warm Up Session with Nathan Axford
5 Tips to Add Automation To Market Research
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Create a location-based survey in less than 30 seconds – MFour
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Airing dirty laundry in public – Lessons from the cutting edge of video research – Big Sofa
Augmenting tracking studies with location based insights – Millward Brown
Beyond liking – Methodologies for better understanding product experience through neuroscience – HCD
Building proximity based events and interactions on any device – NewAer
Create a location-based survey in less than 30 seconds – MFour
Cutting Big Data down to size – Making sense of millions of New York City taxi rides – Naxion
Final – Realizing the Value of Offline Retail Transaction Data – SwiftIQ
From wearables to in-home appliances – Field Agent
Innovation Killing 101 – How and why you are an innovation killer (and what to do about it!) – Susan Robertson Consulting
Innovation radar – Translating Insights into new product development -Firmenich
Making mobile possible – Automating split questionnaire design for mobile survey research_Research Now & b3Intelligence
Measuring emotion in-the-moment – Sentient Decision Science
Mobile video consumption on SVOD – Capturing the missing pieces in the digital video measurement ecosystem – Luth Research
Multi-channel data collection – Leading the game in terms of brand affinity and customer loyalty – Superior Analytics
Proof points that mobile & big data can save market research – MDI
Research in the mobile world – Field Agent
The curious case of device form factor – Borderless Access & Microsoft
The future of mobile video research – mindswarms
The Potential Power of Digital Creative – Providing marketers the roadmap to create compelling digital ad units – AOL
Using mobile ethnography to create holistic and authentic mind maps – InterContinental Hotels
Using mobile phones for passive measurement of media near and on consumer’s devices – Mobile Research Labs
Using mobile-powered, omnichannel data to predict the shopper journey – PepsiCo & InfoScout
Video research will drive emergence of mass qual – Lightspeed GMI & Millward Brown