Asia Pacific
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Join the world’s most innovative market research conference

Mobile-based research methods are increasingly being recognized as the best way to get timely and cost-effective insights. In Asia, the staggering and continuous growth of mobile penetration, along with the willingness of consumers to experiment with new technologies, provide an unmatched opportunity to extend MR far beyond traditional research.
Building on the continued success for the only global conference series focusing on innovation and mobile marketing research, MRMW features world class speakers, cutting edge discussions and a review of the latest tools and technologies available.
Discover how Unilever uses passive data to unlock the truth that most surveys can’t
Understand how AXA leverages mobile apps to advance engagement and improve consumer insight 
Explore AOL's view on mobile video best practices for content, advertising & market research design
Hear from Johnson & Johnson how they use wearables such as Google Glass for consumer research
Be the first to hear how Smart Chairs and Baidu's Smart Bikes can be used for marketing research
Join us in Singapore from March 10-12 and learn from over 20 presentations, case studies and panel discussions. Hear how leading brands such as P&G, Unilever, Blackberry, Singtel, Ericsson, AOL, Johnson & JohnsonStarwood Hotels and many more are integrating mobile marketing research into their business.
What makes MRMW unique?
Conference agenda - carefully designed and based on research with client companies & stakeholders
Single stream, focused and interactive - an event format structured to maximize learning experience
Highly valuable, pitch-free content - every talk is vetted by our producers and MRMW advisory board
Extensive networking opportunities - aimed at providing you with the best environment to expand your business
Highlights from MRMW 2014:


  • The MRMW conference has been fantastic! I get to share my ideas with the greatest minds in marketing research!
    Adrian Tan - The Nielsen Company

  • I’ve been to many conferences before, I must say, this is the best one! Great time management, highly engaged audience and perfect event handling!
    Ananda Putri - Adidas

  • The MRMW event has included some truely enlightening speakers. Attending it would certainly be a good investment of time in this diary-pressured world.
    Scott Dodgson - SKOPOS

  • "MRMW has established itself as the premiere gathering of minds in mobile research. The event offered our team a great opportunity to collaborate with the mobile research industry leaders."
    Dan Weber - itracks

  • It was amazing to be at MRMW Europe, I learned a lot and hopefully I’ve made valuable contributions for the event as well.
    Rebecca Braak - KLM

  • The MRMW conference is a source of providing incredible energy, ideas and action in Mobile Market research. Every time I return from MRMW, I'm guaranteed to come back with at least one new idea, one new tool, and one new supplier relationship. The benchmark set by each MRMW conference establishes a high standard for everyone associated with mobile market research.
    Jasmeet Sethi - Ericsson

  • Whether it's cutting edge research methodologies or new technology-enabled insights, MRMW helps you keep pace with the state of the art and, more importantly, connect with those who will be defining the state of the art in the years to come.
    Tico Blumenthal - Medtronic

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